Senior Marketing Operations Manager (Flex)

Our mission 🚀<br/>Founded in 1999, Scaleway, the cloud of choice, helps developers and businesses to build, deploy and scale applications to any infrastructure. Located in Paris, Amsterdam and Warsaw, Scaleway’s complete cloud ecosystem is used by 25,000+ businesses, including European startups, who choose Scaleway for its multi-AZ redundancy, smooth developer experience, carbon-neutral data centers and native tools for managing multi-cloud architectures. With fully managed offerings for bare metal, containerization and serverless architectures, Scaleway brings choice to the world of cloud computing, offering customers the ability to choose where their customer’s data resides, to choose what architecture works best for their business, and to choose a more responsible way to scale.<br/>Our journey 💡<br/>We want all our actions and decisions to bring us closer to achieving our vision: building and scaling technologies that make sense to us, to our customers and their end users. Scaleway is the challenger nobody’s expecting.As our business scales, the customers and developers we serve are increasingly diverse and global. Giving them an unbeatable experience is central to our business strategy and value proposition. To better understand them, we've discovered that the best way to deliver the highest value and performance is by incorporating a well-rounded team that leverages diverse perspectives,  knowledge, skills, and cross-cultural understanding. <br/>Our values 💜<br/>Singularity: We do it our own way. Community: One company, one cultureAdventure: Level up if you dare, never stop innovating. Leadership: Be the leader you want to follow.Excellence: We want to be customers' first choice as a cloud provider.Rock Solid: You can always count on us! <br/>About the job <br/>Scaleway is seeking an experienced Senior Marketing Operations Manager to join our Revenue Operations team. The ideal candidate is process-driven, will possess a strong background in organizing and optimizing marketing campaigns and email strategies, and implementing account-based marketing (ABM) initiatives. Experience in cross-team process creation and implementing scalable marketing campaigns is essential. As a Senior Marketing Operations Manager, you will play a crucial role in driving the success of our marketing campaigns, optimizing processes, and ensuring the alignment of marketing and sales efforts. <h3>Responsibilities</h3> <ul> <li>Leverage marketing automation platforms to build, deploy, and measure complex B2B multi-channel campaigns tailored for our market.</li><li>Develop and maintain data-driven reporting and dashboards to track campaign effectiveness, marketing ROI, and funnel performance.</li><li>Develop and execute email marketing strategies, including campaign planning, segmentation, and full-funnel automation, to maximize customer engagement and conversion rates.</li><li>Collaborate with cross-functional teams to design, implement, and optimize account-based marketing (ABM) initiatives, aligning marketing and sales efforts to target key accounts effectively.</li><li>Create and implement lead and account scoring models specific, considering factors such as firmographics, user behavior, and engagement, to identify and prioritize high-quality leads and accounts for sales and marketing activities.</li><li>Monitor and analyze campaign performance, conversion rates, and other key metrics specific to the B2B SaaS industry to identify areas for improvement and provide actionable insights to the marketing team.</li><li>Ensure data cleanliness and integrity by managing marketing data governance, data segmentation, and lead/contact database management.</li><li>Collaborate with sales operations to streamline lead management processes, including lead routing, lead nurturing, and handoff to the sales team.</li><li>Stay up-to-date with industry trends, best practices, and emerging technologies in marketing operations, automation, lead management, and the B2B SaaS market.</li><li>Train and educate marketing team members on marketing automation platforms and best practices for campaign execution.</li></ul> <h3>Minimum qualifications</h3> <ul> <li>Minimum of 5 years of experience in marketing operations or a similar role, preferably in the B2B SaaS industry.</li><li>Proven experience in developing and executing successful email marketing strategies for complex targeting, including segmentation, automation, and A/B testing.</li><li>Solid understanding and hands-on experience with account-based marketing (ABM) strategies and execution within the B2B Tech industry.</li><li>Proficiency in using Salesforce Marketing Cloud is preferred, or experience with similar marketing automation platforms (Pardot, Marketo, Hubspot), to build and deploy campaigns for B2B SaaS companies.</li><li>Experience implementing and leveraging product and web analytics tools (Amplitude, Segment)</li><li>Strong analytical skills with the ability to derive insights from