Marketing Specialist, Digital

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

We're looking for a detail-oriented, Marketo-savvy Marketing Operations Specialist to join our growing Marketing Operations team during an exciting period of transformation. You'll be a critical partner in maintaining our marketing technology infrastructure, ensuring data quality, and enabling seamless campaign execution across our demand generation engine.

This role is perfect for someone who loves the intersection of marketing strategy and technical execution—you'll work closely with our Senior Manager of Marketing Operations to administer platforms, QA campaigns, manage vendor relationships, and build the operational foundation that powers LiveRamp's go-to-market motion.

You'll have the opportunity to work with best-in-class marketing technology (Marketo, Salesforce, Qualified, LeanData, ZoomInfo), learn from experienced MOps leaders, and make an immediate impact on a team that values precision, collaboration, and continuous improvement.

You Will

Marketing Automation & Platform Administration (40%)

• Marketo administration: Configure programs, build smart campaigns, manage templates, troubleshoot automation workflows, and maintain platform health

• Campaign execution support: Build and QA email campaigns, landing pages, forms, and nurture programs in partnership with our vendor partners (Nvish)

• Integration management: Monitor and troubleshoot integrations between Marketo, Salesforce, Qualified, LeanData, and other MarTech tools

• Platform optimization: Identify opportunities to streamline workflows, improve automation efficiency, and enhance campaign performance

• Documentation: Maintain comprehensive documentation of platform configurations, processes, and best practices

Data Quality & Governance (25%)

• Database hygiene: Monitor data quality, identify and resolve duplicates, manage data enrichment workflows (ZoomInfo), and ensure field mapping accuracy

• Compliance oversight: Support GDPR and data privacy compliance including consent management, data subject requests, and lead upload reviews

• List management: Build target lists, manage segmentation logic, validate suppression rules, and ensure campaign targeting accuracy

• Data audits: Conduct regular audits of lead lifecycle stages, field usage, and data integrity across systems

Campaign QA & Quality Assurance (20%)

• Pre-launch QA: Review campaign builds for accuracy including segmentation logic, suppression lists, UTM parameters, form configurations, and routing rules

• Testing protocols: Test user experiences across email rendering, form submissions, landing page functionality, and chat routing

• Post-launch monitoring: Track campaign performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting

• Quality standards: Enforce naming conventions, folder structures, documentation requirements, and operational best practices

Vendor & Stakeholder Coordination (10%)

• Vendor management: Serve as day-to-day liaison with Nvish (campaign execution partner), coordinating workload, reviewing deliverables, and providing feedback

• Cross-functional collaboration: Partner with Demand Gen, Sales Ops, RevOps, and other stakeholders on campaign execution, data requirements, and system enhancements

• Project coordination: Manage timelines, communicate status updates, and ensure deliverables meet quality standards