Senior Director Global Marketing
SanofiAbout the role
Job Title: Senior Director Global Marketing
Location: Cambridge, MA
About the Job
Dupixent Global Atopic Dermatitis Marketing team is focused on changing the lives of patients suffering with moderate to severe Atopic Dermatitis. Atopic Dermatitis is a chronic inflammatory condition with a substantial burden of disease including skin lesions, intense pruritus, and a significant impact on quality of life such as impaired sleep and symptoms of anxiety and depression. The launch of Dupixent® in Atopic Dermatitis represented a breakthrough innovation for these patients and continues to do so 8 years later.
The role will manage the development and execution of global marketing initiatives to support the commercialization of Dupixent® for the treatment of moderate to severe Atopic Dermatitis in the infant and pediatric populations
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Creation and execution of the Global infant and pediatric brand strategy
Review, approval, and dissemination of Global promotional materials to all affiliates, including branded visual selling aids and materials
Strategic guidance on the development of new claims and the management of global agency partners to ensure that local affiliates are both consulted and instructed on global tactical directions
Functional alignment across multiple functions such as Medical, Access and Pricing, and Business operations, as well as clear coordination with our co-promotion partners for Global alignment.
Delivery of competition assessments and educational lectures/training of global affiliates on up-coming competitive threats to Dupixent®
Monthly implementation, review and tracking of local brand plans to ensure global + local alignment; work in foreign markets with sensitivity for local cultures and working practices, all whilst ensuring that there is a single brand presence and promotional campaign in all markets.
Knowledge of Global and local regulatory processes to have legal and compliance approval of promotional materials in each market.
About You
Experience and knowledge:
Demonstrated Marketing and Brand leadership experience at Local level, including ability to build marketing strategies, experience in launch, brand planning, omnichannel
Proven ability to maintain market leadership in competitive environments
Cross functional collaboration with R&D, Medical Affairs, Market Access, Public Affairs
Experience in advancing Customers engagement
Strong analytical skills to convert data into actionable insights
Dermatology and/or relevant Biologics experience preferred
Leadership skills:
Strategic thinking: ability to disrupt status quo with innovation while remaining pragmatic and focused on priorities. When under pressure, ability to bring others along to explain how strategic ideas fit into the larger context, and approach challenges thoroughly with a broad view, considering different potential outcomes.
People Leadership: ability to lead through influence, inspire teams, engage and leverage everyone’s strengths while being highly self-aware. Set high standards and expectations, communicates proactively, collaborative and approachable
Relationships and Influence: effective stakeholder management, politically astute and role model teamwork and collaboration
Result orientation: driven to develop and execute optimal strategy meeting corporate objectives, while creating pragmatic solutions. Comfortable with
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