Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.  

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.  

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

About the role

We are seeking a skilled SEO Specialist to join our dynamic global SEO team to play a crucial role in enhancing our blog content operations and boosting our online presence for the identity theft protection and online privacy markets in the United States. The ideal candidate is a fluent or advanced English speaker with a passion for SEO and a deep understanding of SEO content strategies. This role requires an individual who can thrive in a collaborative environment, working closely across different time zones with content creators, SEOs, external agencies, and other teams. This is a hybrid role with flexibility to work remotely, but it requires some in-person collaboration at our Prague headquarters or Brno office.

What you will do in this role:

• Grow organic traffic to, and improve the commercial performance of, our industry-leading LifeLock consumer blog in the United States.

• Work with external agencies and conduct comprehensive keyword research to uncover and prioritize high-opportunity keywords, trends, and content topics.

• Ensure our products and product features are correctly positioned within the content.

• Collaborate with SEO team members, content editors, and managers to refine processes to scale content while maintaining a firm Commitment to quality.

• Review article drafts to ensure they follow SEO best practices, and provide recommendations as needed during the review phase.

• Help content publishers QA articles for SEO best practices (canonical tags, meta data, header tags, alt text, etc.).

• Monitor and analyze performance metrics and KPIs and make data-driven decisions to optimize existing content and uncover new opportunities.

• Assist in outreach strategies with the PR team, affiliate teams, and agencies.

• Work with teams throughout the organization to share insights and improve performance in key international markets.

• Evangelize SEO across departments to ensure SEO best-practices are built into key processes.

What you’ll need to be successful in this role:

• 3+ years of proven SEO experience with a strong portfolio demonstrating success in topic selection, keyword research, SEO content creation, and analytics.

• Fluent or advanced English with exceptional communication skills, both written and verbal.

• Proficiency with SEO tools including Ahrefs, SEMrush, Google Search Console, and others.

• Experience working with global/multi-lingual and/or enterprise-level websites.

• Ability to work effectively across different time zones in a flexible work environment.

• This is a hybrid role and requires some time spent in our Prague headquarters or Brno office.

• Strong analytical skills, with the ability to identify opportunities to drive organic traffic, engagement, and conversions. Experience with Adobe Analytics a plus.

• Proven track record of successfully managing SEO projects from inception to completion.

• Positive, can-do attitude with a flexible approach to work.

• Detail-oriented, organized, results-driven, and able to work indepe