Digital Content Manager (Broker & Sales Enablement Platforms)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Job description overview 

The Digital Content Manager is responsible for managing digital content creation across websites and other channels to drive effective digital communications. As a member of Aetna Marketing Technology, you’ll be part of a broker website scrum team that brings to life digital content and experiences, ensuring quality, consistency, compliance, and efficiency at every step of the delivery process. This role also provides an exciting opportunity to learn how content plays a critical role across broader digital marketing channels and brings awareness to our marketing portfolio. 

Your expertise and capabilities will focus on: 

• Working with cross-functional Agile delivery teams and product owners to manage high-quality web content  

• Participating in business consultation, requirements gathering, quality testing, communication, training plan creation, and the implementation of projects start to finish.  

• Managing and collaborating with external contractors and marketing and creative contributors to execute content and graphic design needs. 

• Partnering with stakeholders across the organization to plan, produce, and promote content in the digital healthcare space. 

• Analyzing data to continuously refine content and improve the digital experience. 

• Improving content and web pages for search optimization.  

• Adhering to accessibility guidelines.  

• Providing brokers and sales teams with the necessary content, tools, and training, to effectively engage prospects, shorten the sales cycle, and win more clients. 

• Performing user acceptance testing 

Required Qualifications: 

• 3-5 years development experience with HTML, CSS, and JavaScript 

• 2+ years experience with sales enablement platforms like Highspot 

• 3-5 years project management experience 

• Experience with project tracking software, such as Quickbase, Workfront and JIRA. 

• Experience working in Agile Methodology  

• Experience with QA testing 

• Proficient in Microsoft Office suite 

• Adept at problem solving and decision-making skills  

• Adept at collaboration and teamwork