Senior Growth Marketing Manager

Webull is a leading digital brokerage platform built on next generation global infrastructure. At Webull, we believe that everyone should have an equal opportunity to control their own financial future. Our vision has always been to empower individual investors with the tools and resources they need to succeed financially. This commitment remains at the heart of everything we do. From low-fee trading and robust market data to advanced analytical tools, we are committed to providing a seamless, top-tier trading experience.

About The Role & Team

We are seeking a Senior Growth Marketing Manager to join our US marketing team in St. Petersburg, FL. This is one of the most consequential individual contributor roles on the team. Where other marketing functions build awareness and drive acquisition, this role takes over the moment a user arrives and owns everything that happens next. 

You will go deep into Webull's proprietary platform data, learn our systems at a level that few marketers ever reach, and use that knowledge to build lifecycle programs that move users through the funnel with precision. This is not a role for someone who works from dashboards someone else built. You build the dashboards. You define the metrics. You find what no one else is looking at and you turn it into strategy. 

The person who thrives here will have the analytical depth of a data scientist, the strategic instincts of a senior marketer, and the ownership mentality of someone who treats the US user base as their own business to grow. 

In This Role, You Will

• Own the Post-Acquisition User Lifecycle 
• • Design and scale lifecycle marketing frameworks that drive activation, engagement, retention, and revenue expansion across the US user base. 
  • Own the full post-registration funnel with direct accountability for converting registered users to active, active to funded, funded to trading, and funded to scaled active trader. 
  • Develop behavioral segmentation models that enable targeted, relevant lifecycle programs at every stage of the user journey. 
  • Build and continuously optimize lifecycle programs across email, push, in-app, and owned channels, with every decision grounded in what the data actually shows. 
• Go Deep on Proprietary Systems and Data 
• • Invest the time to understand Webull's internal platform infrastructure, data systems, and user data architecture at a level that allows you to ask questions no one else is asking. 
  • Own significant data analysis across user behavior, trading patterns, portfolio activity, and engagement signals. Surface growth opportunities and churn indicators before they show up in top-line metrics. 
  • Build reporting frameworks and analytical tools that give the marketing team clear, reliable visibility into lifecycle performance and user economics. 
  • Define and own the metrics that matter: new user conversion rates, activation velocity, AUM growth, retention curves, and long-term user value. 
  • Serve as the US marketing team's primary connection point to platform data, translating technical data into strategic marketing decisions. 
• Translate Insight into Strategy and Action 
• • Produce recommendations, not observations. Every analysis you deliver should come with a point of view and a proposed course of action. 
  • Track US market trends, competitive movement, and regulatory shifts and bring forward implications that are sharp, timely, and actionable. 
  • Partner with Product to identify platform behaviors that predict high-value user outcomes and build marketing programs around them. 
  • Collaborate with Campaign and Creative teams to ensure lifecycle messaging is precise, personalized, and consistent with how Webull shows up across all touchpoints. 
• Execute with Rigor and Lead Through Influence 
• • Partner with Product, Data, Compliance, and Creative teams to ensure growth initiatives are technically sound and compliantly executed. 
  • Manage complex, multi-dependency projects without losing detail or momentum, and hold workstreams accountable without needing formal authority to do it. 
  • Use project management tools such as Wrike to maintain visibility and accountability across teams and timelines. 

The Skills You Bring