Director, Content Value Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

This position will be on Peacock’s Advanced Content & Editorial Analytics team with a charter to oversee 1) original and cross-platform analytics, 2) Peacock’s editorial analytics, and 3) digital and cross-platform content value metric development and deployment. As Director, you will be a trusted source of content, platform, and audience intelligence while managing a team tasked with generating actionable insights, developing analytical frameworks, and building self-service data solutions for a broad range of NBCU and Peacock stakeholders. In addition, this role will guide the expansion and/or development of a holistic cross-platform content value metric while maintaining and advancing Peacock’s current content value methodology. Finally, the ideal candidate will provide support to the wider Decision Sciences team with impactful content performance insights utilizing 1st and 3rd party data sets as well as marketplace intel to drive key business decisions. This position will have a tangible impact on Peacock’s continued growth and success as a major player in the global streaming landscape.

Responsibilities:

• Maintain and further develop Peacock’s content value scores, partnering closely with the finance and data science teams to advance the methodology and scale the metric across the catalog
• Manage the construction and maintenance of data products and dashboards
• Partner closely with the programming team, providing empirical input to decisions concerning content development, scheduling, and renewal
• Work with content strategists to identify and capitalize upon opportunities for content or platform optimization
• Develop a deep understanding of the Peacock audience and content catalog to become a trusted thought leader for key stakeholders
• Oversee the communication of content performance to external partners when contractually required or to maintain business relationships
• Collaborate with the consumer insights team to guide studies and develop holistic performance perspectives
• Provide Peacock expertise to inform understanding of cross-platform performance for NBCU's broadcast and cable offerings
• Develop, test, and scale measurement methodologies for existing and future platform capabilities in the editorial and product spaces
• Watch, evaluate, and summarize original production & acquisition prospects and provide creative feedback to production teams
• Partner closely with key content deal-making stakeholders (e.g., Acquisitions, Originals, Finance, Programming, and Strategy) to build appropriate analyses in support of their efforts
• Synthesize complex analyses, KPIs, and concepts int