Associate Director, Social Content and Engagement Strategy (Freelance)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Associate Director, Social Content & Engagement Strategy acts as the lead resource to develop and execute social and content marketing client workstreams. The Associate Director works directly with the client and Razorfish teams to plan, execute and measure all aspects of social media programs. In addition, the role oversees social media account managers and coordinators who are responsible for program execution.

Candidates must possess a true passion for building innovative experiences and uncovering the insights that will guide the creation of breakthrough social content to engage specific target audiences in support of unique business goals.

Responsibilities: 

• Develop and execute social media content marketing strategies including conducting social media competitive and social listening audits and the creation of social content, channel, operational and measurement strategies.
• Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations
• Work with creative, UX, and technology teams to create innovative social content and campaigns that are rooted in audience insights and platform capabilities across Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc.
• Serve as a thought-leader and subject matter expert on social media platform innovations, content best practices, and updates to ad products, APIs and policies.
• Managing and executing paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets.
• Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects.
• Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, partnerships, promotions, influencer outreach initiatives, events, etc.
• Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise.
• Supervise and train junior level resources including social media strategists and coordinators. Work with junior staff to ensure daily, weekly and monthly goals are being met and exceeded.
• Collaborate closely with other agencies and internal teams where appropriate.
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns.
• Assist in business development activities such as contributing to RFP responses and proposals.
• Exhibit strong understanding of market and digital capabilities.

Qualifications

• 7-9 years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency.
• Experience developing, pitching and executing social media campaigns or content series on behalf of a sizeable piece of business.
• Strong knowledge of social media vendors ranging from listening and audience research tools to social media CRM platforms and promotional tools.
• Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision.
• Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics.
• Superior written and verbal communication skills and ability to counsel clients' on online marketing issues and content strategies.
• Ability to manage budgets and calculate program ROI.
• Previous experience developing, managing and implementing influencer programs; experience with promotions, sweepstakes/contests and partnerships a plus.
• Excellent interpersonal and presentation skills.
• Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise.

Additional Information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supple