VP, Commercial Strategy & Growth

<p><strong>Building a Brand </strong><strong>Starts</strong><strong> with a Story</strong></p> <p>FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management &amp; Delivery, and Data &amp; Insights services. For 30 years, we have utilized three flexible delivery models: Embedded teams, Corporate Campus operations, and a Full-Service Agency.</p> <p>Managing over 37,000 events &amp; projects annually across 110 countries, FIRST serves 130+ brands, specializing in Fortune 500 companies within the Financial Services, Technology, Healthcare, Media, and Professional Services sectors. FIRST is part of the broader Encore family of companies. Encore is a global leader in event production and technology.</p> <p>Consistently recognized for excellence, recent honors include 2026 Chief Marketer Agency of the Year, the Ad Net Zero Award for sustainability, and more.</p> <p>Learn more at <a href="http://www.firstagency.com/">www.firstagency.com</a></p> <p><strong>What You Would Get To Do</strong></p> <p>The VP, Commercial Strategy &amp; Growth, is responsible for driving our profitability through the commercial function, which includes evolving our pricing models and governance across the business.</p> <p>Working closely with executive leadership, the role translates business growth objectives into actionable commercial plans, aligning Client Services, Business Development, Marketing, Finance, Operations and Data &amp; Analytics to deliver increased margins. The VP, Commercial Strategy &amp; Growth, leads the optimisation of pricing, deal structures, forecasting, and commercial performance across new and existing clients, while ensuring a consistent and disciplined approach to growth, retention, renewals, and new business opportunities.</p> <p>The role also identifies and develops new revenue opportunities via the commercialisation of emerging solutions and capabilities and builds strategic partnerships that enhance market position. As a senior leader in a matrix environment, this role strengthens commercial capability across the organisation, champions data-driven decision-making, and ensures teams are aligned to deliver measurable commercial results.</p> <p>Success in this role will depend on the ability to identify commercial opportunities, translate strategic priorities into clear execution plans, and lead cross-functional delivery through to measurable business outcomes. This is a hands-on strategy execution role, requiring someone who can move seamlessly from defining the vision to driving implementation across the organisation.</p> <p><strong>Your Contributions</strong></p> <p><strong>Core Commercial Leadership</strong></p> <ul> <li>Lea