Senior Innovation Lead - Liquid IV International

JOB PURPOSE

This role is dedicated to driving Liquid I.V.’s international expansion and build a scalable global innovation and commercial pipeline. It will deliver end-to-end innovation and be responsible for building a future-fit portfolio across over ten international markets.

This individual will lead what launches, where, and when, act as the senior marketing representative in all cross-functional leadership forums, and oversee business development, commercialization, and go-to-market execution for Liquid I.V. internationally.
 

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

Global Innovation & Market Pipeline Ownership

• Own and develop the global innovation and market expansion pipeline for Liquid I.V.

• Partner with local brand teams to identify optimization, whitespace, and new product opportunities.

• Act as gatekeeper for all new innovation and market expansion initiatives.

• Lead all stage-gate processes for new market entry:

  • Own global business cases

  • Support and consolidate local business cases

  • Present recommendations to senior stakeholders

Proposition & Localization Leadership

• Lead localization of the global Liquid I.V. proposition including:

  • Consumer testing and insights strategy

  • Proposition, claims, and messaging localization

  • Artwork and claims strategy in partnership with R&D, Regulatory, and Legal

Innovation Development (2026+)

• Lead innovation development for future international launches, including:

  • Serving as Project Lead for Sugar-Free international expansion

  • Defining project scope, timelines, and success metrics

  • Managing cross-functional stakeholders across R&D, Supply Chain, Regulatory, and PMO

• Own consumer research and testing strategy for 2026+ innovation pipeline

• Lead all gatekeeping for new product and market launches, including senior leadership presentations

Commercial & Cross-Functional Leadership

• Partner closely with Finance to:

  • Manage global P&L assumptions

  • Define optimal pricing strategies

  • Manage trade investment to deliver profitable growth

• Own one consolidated global business case, while coordinating and rolling up local market inputs

• Partner with the Health & Wellbeing International Expansion Leadership Team to deliver profitable growth

REQUIRED QUALIFICATIONS

• Bachelor’s degree in a relevant field

• 10+ years of experience across marketing & innovation.

• Strong strategic and entrepreneurial mindset with a hands-on approach

• Proven experience navigating whitespace innovation and new category development

• Strong problem-solving skills with the ability to work beyond traditional ways of working

• Demonstrated leadership across cross-functional teams, with the ability to influence without authority

• Experience leading complex innovation programs that deliver sales and growth

• International expansion or global brand experience

• Strong commercial and financial acumen

• Passion for health & wellbeing and building iconic, consumer-loved brands

• Ability to work effectively across cultures and international teams

Pay: The pay range for this position is $119,400 to $179,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.  

Bonus: This position is bonus eligible.  

Long-Term Incentive (LTI): This position is LTI eligible.  

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life in