Email/SMS Marketing Specialist - Shop LC

Click here to watch a short video about the company:

• https://youtu.be/qSAGM3zYb3E

Shop LC is proud to be one of the fastest-growing digital retailers of fashion jewellery, gemstones and lifestyle products in the US covering over 80 million households.

The company offers a unique shopping experience through vertical integration. Most products are made by their parent company, Vaibhav Global Limited (VGL), which means they avoid the traditional middleman markup. This way, they offer the same value as big brands, while keeping their prices low!

Their team members are based across the US, UK, Germany and India. They have built a culture of trust, transparency and respect, and the company ensures career pathing of each employee to enhance their skills and knowledge.

They accomplish this through meaningful practices that focus on talent acquisition, engagement and retention through employee ownership, performance incentive and reward programs.

This enhances the workforce's engagement, morale, capability and competitiveness, and has led the company to gain the much-coveted Great Places To Work ® certification!

SHOP LC is seeking an Email Marketing Specialist to assist the Email, SMS & Push operations team with a range of responsibilities, including managing lists, developing promotional strategies, analyzing metrics, and testing novel communication methods.

Within this role, you will:

• Handle End-to-End administration of Email/SMS/Push Campaign Management
• Design and implement direct email marketing campaigns
• Manage and build overall Email marketing and lead generation strategy
• Develop, build, and implement processes to optimize our lead generation, email nurtures, and re-engagement programs via Marketing Automation Platform
• Determine promotion marketing KPIs for different channels and test the campaign’s success
• Create smart customer databases for lead generation for the 3 channels
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed
• Proofread promotion content for clarity, grammar, and spelling
• Analyse campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices
• Lead the Email, SMS & Push Marketing Team

Requirements

To excel in this role, you need to have:

• 3 years of proven work experience in email marketing
• Experience in strategic planning, complex coordination, and scalable execution of campaigns via email marketing automation is essential
• Experience in generating leads - B2C & B2B
• Knowledge of Google Analytics
• Experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Hands-on experience on a comparable enterprise Marketing Automation Platform and Email Drip Marketing
• Proficiency in marketing automation technology
• Ability to work under tight deadlines
• Excellent data handling skills with the ability to analyse campaign data and draw conclusions
• Strong project management, team management and motivation skills
• Experience working with Acoustic and Salesforce Marketing Cloud is a plus
• Experience in SMS & push marketing is a plus

The core values of our ideal candidate are:

→ Teamwork

→ Honesty

→ Commitment

→ Passion

→ Positive attitude

Benefits

Here are the benefits:

• $2500 - $3000* per month
• Full-time & fully remote
• Life insurance
• Short-term and long-term disability insurance
• Paid parental leave
• Discounted gym membership
• Flexible spending arrangement
• SmartDollar (financial wellness)
• Employee assistance program
• Yearly salary reviews

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.