Sr. Mobile Manager, CRM

Company Overview:

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense of fashion and an incredible selection. With over 50 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls, and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram, or Pinterest. 

Position Overview:

We are looking to engage a Sr. Mobile Manager, CRM in support of Zenni’s overall mobile growth strategy. This role will partner with the Sr Manager of CRM, engineers, merchandising, user experience designers, and product marketers to help develop a robust and ambitious testing roadmap for messaging through text messaging, push messaging, and in-app messaging. The ideal team member will bring an analytical mindset and experience with data analysis to drive informed decision-making. Our team is growing, ambitious, supportive, and collaborative yet autonomous. We are looking for an enthusiastic individual contributor who is excited to be a part of Zenni and who will join us in fostering an amazing team (and company) culture.

A strong predictor for success will be evident in a candidate with past experience in driving channel growth, customer activation, and engagement. The ideal candidate will be a subject matter expert on CRM mobile marketing strategy and can work collaboratively with the rest of the CRM Team and organization. This individual is effective in developing and growing programs in alignment with business priorities, including the identification and implementation of new technologies and processes to support a best-in-class customer experience.

Responsibilities will include:

• Co-Lead day-to-day CRM channel operations (mobile app messaging, SMS, on-site acquisition mechanisms)
• Co-Own brief, review, and QA processes for CRM campaigns (mobile app messaging, SMS, on-site acquisition mechanisms)
• Build a robust, test & learn plan that results in concrete insights that drive your channel strategy
• Manage the Mobile Messaging calendar to balance CRM, merchandising, and business objectives
• Develop an innovative, roadmap for your channels to better plan ahead
• Continually monitor and analyze KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance
• Roll out and optimize a robust, personalized automation program across text messaging and mobile push & in-app messaging that supports each stage of the user lifecycle
• Collaborate with CRM Analyst to develop reporting & analysis to better understand user behavior, drive decision making, and report on initiative impact
• Make recommendations for process changes that make everyone’s job easier and help us work better together
• Work closely with the Sr Manager CRM and CRM Engineers to identify and implement leading-edge marketing technologies that support personalization, channel growth and optimization

What you’ll need to succeed:

• 7+ years of mobile marketing experience with proven track record of driving channel growth & customer engagement (text messaging, mobile app messaging)
• Ability to report on campaign results and user behavior to make data-driven recommendations and decisions
• Strong time management skills: ability to turn projects around efficiently and error-free, able to handle multiple projects with tight deadlines
• Robust B2C Ecommerce experience supporting broad and/or technical catalog assortment
• Excellent communication skills, thoughtful, decisive, and self-motivated
• HTML/CSS/JavaScript experience is a nice-to-have
• Well-versed in SMS and mobile app messaging channel best-practices, and compliance (GDPR, CCPA, CAN-SPAM, etc)

Strong Preference for candidates with the following skills and experience

• Experience launching, scaling, and optimizing an elaborate and innovative cross-channel mobile marketing program
• Extensive knowledge of Mobile App KPIs
• Experience leveraging AI/ML in your strategy and operational workflow
• Exp