Sr. Creative Director, Brand Design

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.

This role will be based in San Francisco, Sunnyvale or New York.

LinkedIn is where the world comes to move forward. But how it shows up in culture? That's still being written. We're building a brand that moves at the speed of culture, holds up at global scale, and never loses its center of gravity—one that's not just recognizable, but relevant, emotionally resonant, and reflected in culture itself.

We're looking for a Sr. Creative Director, Brand Design to help define that expression—not just by making things look better, but by building a brand people recognize instantly, engage with emotionally, and see reflected in culture. This is about authoring a point of view at scale—turning "economic opportunity" into something visible, shareable, and alive across everything we make, from global campaigns to in-feed moments to real-world experiences.

This is a highly visible role for a creative leader with taste, conviction, and systems thinking—someone who can translate craft into work that works hard without losing the soul of the idea, and who knows the difference between work that's "correct" and work that's truly felt.

Responsibilities:

• Brand Expression & Cultural Relevance: Define how LinkedIn's brand evolves across campaigns, launches, and moments that matter—shaping how the professional world expresses itself in culture so the brand is not just recognizable, but relevant.

• Creative Systems at Scale: Build the foundation for world-class creative—typography, motion, color, layout, templates—designed to enable teams to move fast without losing the idea, not just to standardize.

• Brand & Product Unification: Partner with Product Design to carry interface language into storytelling, so what people use and what they see feel like one connected experience.

• Creative Excellence: Lead creative across touchpoints, raising the bar from "correct" to "felt"—ensuring everything we ship is not just on-brand, but worth paying attention to.

• Multi-Channel Brand Cohesion: Govern brand systems across digital and physical environments—campaigns, events, OOH, motion ecosystems, and in-product moments—with attention to accessibility, localization, and global nuance.

• Team Leadership & Culture: Mentor, influence, and elevate the broader creative community—raising taste, sharpening critique, and helping others build within a system without making things generic.

• Cross-Functional Collaboration: Partner across Marketing, Product, Communications, and Leadership to align on creative direction and ensure the brand expresses itself as one connected system, not a collection of outputs.

• Executive Partnership: Serve as a trusted advisor to LinkedIn's leadership, articulating not just what works, but why it matters—translating ambiguity into direction, and direction into shipped work.

• Design Operations: Use design operations as a creative lever, building processes and toolkits that unlock speed and consistency while protecting the integrity of the idea.

• Performance & Insights: Establish frameworks to measure creative impact and brand quality, applying insights to continuously raise the overall standard—not just hero moments.

Qualifications

Basic Qualifications

• 12+ years of experience shaping brands at scale, with work spanning identity systems, campaigns, and multi-channel ecosystems.

• 8+ years of experience leading and mentoring creative teams across brand design, motion, and visual systems.

Preferred Qualifications

• Experience working with senior executives and translating strategic business goals into creative direction and shipped work.

• Deep expertise in brand identity systems, typography, motion, and visual design across digital and physical environments.

• Demon