Principal Marketing Insights Specialists

 

Work Your Magic with us! Start your next chapter and join MilliporeSigma.

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

Position: Principal Marketing Insights Specialists

 

Employer:      EMD Millipore Corporation                          

400 Summit Drive

Burlington, Massachusetts 01803

 

Job Site:         80 Ashby Road

Bedford, Massachusetts 01730

 

Telecommuting: Telecommuting is available for this position. Individual must be in the office 2-3 days per week, so must reside in the Bedford, MA region.

 

Travel: 10% domestic travel and 5% international travel per year is required.

 

Responsibilities:

 

1. Utilize machine learning and AI to analyze customer segments, identifying key demographics, preferences and behaviors to enable targeted strategies for Process Solutions customers.
2. Develop and implement advanced analytics models to optimize marketing campaigns, focusing on customer engagement metrics (such as social media engagement, conversion rate (CR), customer lifetime value (CLV), and return on ad spend (ROAS)) and return on investment (ROI) across various channels (digital, print, omnichannel).
3. Conduct in-depth assessments of key bioprocessing modalities (mRNA, pDNA, monoclonal antibodies (mAbs), ADCs, gene and cell therapy and recombinant proteins) and identify and evaluate high- growth opportunities in niche market areas, such as Process Analytical Technology (PAT), cell line expression systems and process development, to inform product positioning and marketing strategies and uncover growth opportunities.
4. Leverage social listening, NLP and AI-based analytics to monitor online customer interactions, sentiment and engagement trends, providing actionable insights to refine digital marketing and lead generation strategies.
5. Conduct competitive analysis to identify market opportunities and threats, providing recommendations for product differentiation and strategic positioning in the market.
6. Act as a technical lead/data architect for development efforts within the reporting environment in Foundry and as a POC for the business to handle ad hoc requests and questions concerning the data & reporting.
7. Utilize advanced analytics tools and AI-powered software (like Anaconda, Visual Studio, Foundry, Tableau, Smartsheets, Python) to enhance data visualization and reporting capabilities, ensuring insights are actionable and easily understood.
8. Enhance the process solutions market model by embedding predictability on pipeline progression, demand, supply and macro market trends to enable more accurate forecasting and serve as a critical input for the annual strategy development process.
9. Manage the process solutions market research by identifying and utilizing the right external information sources (including BDO BioX capacity data, Pitchbook/Crunchbase, Evaluate Pharma, Beacon, and Global Data), come up with predictive analytics, product journeys, market shares to support all franchises (upstream, downstream, single-use, and hardware).
10. Collaborate with global cross-functional teams, including R&D, global strategic accounts, strategy, franchise owners, customer application, and business and commercial excellence, to align insights with market entry strategies and product lifecycle management.

 

Requirements & Qualifications:

 

Employer requires a Master’s Degree in Data Analytics, Data Science, or a closely related field and at least four (4) years of work experience as a Data Scientist or related occupation in data analysis and machine learning within the life sciences sector. In addition, the employer requires the following:

 

1. Demonstrated ability conducting competitive analysis and market assessments of bioprocessing modalities and niche market areas gained through at least thre