Content Marketing Manager

Content Marketing Manager

About Subsplash

Originally based in Seattle, Subsplash is an exciting award-winning team of 280+ mission-driven people who are committed to our core values of humility, innovation, and excellence. Founded in 2005, we’ve pioneered the market with the first ever church mobile app. Since then, we’ve been working together to build The Ultimate Engagement Platform™ for churches, Christian ministries, non-profits, and businesses around the world. We find excitement in serving our 14,000+ clients, creating impactful products, and delighting the 40 million real people who use our platform every day. Subsplash has won awards for best mobile experience, been voted top 100 Washington's Best Workplaces by the Puget Sound Business Journal, created some of the most downloaded apps of all time, and built enterprise software for world-class brands like XBOX, Microsoft, Samsung, Expedia, and Cisco; yet, at the end of the day, we love making a lasting impact and a difference in our world.

Working at Subsplash is more than just a job; we are a team of people who are courageous, inventive, and passionate about doing meaningful work every day. Don’t take our word for it—head to Glassdoor and see for yourself!

About the Team

The Marketing Team’s primary responsibilities are to communicate the value of the Subsplash platform to the world—managing all outward-facing communications, leading demand generation efforts, creating go-to-market product strategies, facilitating brand management/identity, and more. We create beautiful and effective email campaigns, social media strategies, website content, product identities, videos, and more. We identify prospects and nurture them into quality leads for our sales team. For existing clients, we help them understand and engage with our products and new features. We have fun moving projects from concept to reality, and discovering what works well to help Subsplash and our clients succeed.

About the Role

As the Content Marketing Manager, you will report to the Director of Content Marketing. You are a dynamic writer with a proven ability to draft copy that is creative and compelling, while also being driven by research, testing, and customer understanding. You excel in planning and execution that translates business objectives into content that leads to meaningful results across various channels (including web and email). You demonstrate knowledge of content and technical SEO, copywriting best practices, customer journeys, and buyer psychology. You are proactive, thorough, and autonomous, but also love working with a team. You play a key role in driving the success of our core marketing functions, including content marketing, product marketing, demand generation, and PR/communications. You are an excellent communicator, copywriter, and subject matter expert in areas that resonate with our target audience. You are highly organized, committed to detailed reporting, and keenly attentive to results and KPIs. You have experience with processes and tools (including AI) that increase efficiency without sacrificing quality. You are passionate about creating benefit-oriented content to reach our target audience.

Top 3 Key Outcomes in Year 1

1. Execute an SEO content strategy that results in year-over-year organic website traffic growth and improves search rankings for strategic keywords.
2. Streamline reporting on content marketing KPIs, including (but not limited to) SEO performance, organic traffic, and organic conversions.
3. Establish and maintain an editorial process for managing owned content channels, freelance writers, and paid content placements.

Your Priorities

• Work collaboratively with the Director of Content Marketing and the Marketing Team to represent the Subsplash brand voice, product offerings, and value propositions with excellence.
• Develop, own, and execute blog content strategy to enhance SEO performance and brand awareness.
• Craft copy that adheres to and builds upon our brand for various marketing content, assets, and communications.
• Create article briefs (primarily for freelance writers) that maximize throughput while maintaining quality.
• Optimize content initiatives to deliver on business goals through a “test, measure and learn” approach.
• Partner with other Marketing Team members (and cross-departmentally) to develop content marketing strategies in alignment with overall business objectives.
• Create and maintain editorial calendars, style guides, and other artifacts as required.
• Conduct SEO keyword research (including competitor research) to identify new opportunities and maintain a strong advantage fo