Sr. Director, Category Development

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

SR DIRECTOR, CATEGORY DEVELOPMENT

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: Up to 40% domestic travel. This is not a driving position.

People Management Responsibilities: Yes

Role Type: Full-Time

POSITION OVERVIEW

As the Senior Director of Category Development, you’ll lead the Celsius Holdings energy portfolio retailer-facing category strategy across the US and elevate how the Energy category is defined, planned, and grown with our key customers. This is a high-impact commercial leadership role responsible for advancing our category thought leadership, shaping category and assortment strategies with top retailers, and driving mutual growth for CELSIUS®, Alani Nu, and our broader portfolio.

You’ll bring deep CPG and beverage category expertise, exceptional commercial instincts, and the ability to influence senior retailers through data-driven storytelling and strong strategic perspective. You’ll also lead and develop a high-performing team of Category Development Managers and Senior Managers while building scalable capabilities that strengthen Celsius Holdings commercial excellence.

Requirements

Experience:

• 10–12+ years of progressive experience in Category Development, Category Management, Commercial Strategy, or related CPG commercial roles.
• Proven track record influencing senior retail decision-makers at National Accounts.
• Strong understanding of syndicated data and retailer data platforms including Circana/IRI, NielsenIQ, SPINS, and retailer portals such as Walmart Luminate and 7E.
• Beverage or energy category experience is strongly preferred.

Education: Bachelor’s degree required; MBA preferred.

Additional Requirements:

• Exceptional communication and customer-facing presentation skills.
• Ability to lead and scale teams in a high-growth environment.
• Strong business acumen, analytical skillset, and strategic thinking.
• Comfort navigating ambiguity and driving clarity across cross-functional teams.

KEY RESPONSIBILITIES

Category Leadership & Retail Influence:

• Define and lead Celsius Holdings portfolio category strategy across US, aligning category vision with enterprise commercial priorities.
• Build compelling category narratives, frameworks, and insights that position Celsius Holdings as a category thought leader.
• Shape retailer perspectives on assortment, space, flow, pricing, and promotional levers to unlock incremental growth.

Team Leadership & Capability Development:

• Lead, coach, and develop a team of Category Development Senior Managers, Managers, and Analysts.
• Establish standards of excellence, best-in-class tools, and scalable processes for retailer-facing category work.

Cross-Functional Commercial Integration:

• Partner with Sales, RGM, Shopper Marketing, and Commercial Planning & Enablement to align customer strategies and category priorities.
• Integrate category development inputs into AOP, innovation deployment, and Joint Business Planning cycles.

Advanced Analytics & Strategic Insight:

• Oversee the integration of syndicated, shopper, panel, and retailer data into enterprise category strategies.
• Lead category forecasting, whitespace identification, and long-range category roadmapping.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position