Director, Partnership Sales

LEGENDS

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

LEGENDS COLLEGE

Legends College provides a holistic service solution unrivaled in the industry. Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

THE ROLE   

Florida State Global Partnerships is seeking a Director, Partnership Sales, to join our team and grow the corporate partnership department. The partnerships team is responsible for creating dynamic and comprehensive marketing platforms to reach the objectives of and drive ROI for our corporate partners. The individual hired for this role will be responsible for leading sales efforts, and the development of new corporate partnerships. This position will report to the General Manager and assist the GM with the buildout of a commercial strategy. The Director, Partnership Sales will identify emerging sponsorship categories, build relationships across a variety of industries, generate sales leads through networking and research, conduct client presentations, and negotiate high-value contracts to meet and exceed annual revenue goals.

ESSENTIAL FUNCTIONS

• Work with the partnership development team to manage key category development and platform ideation for new and existing partners.
• Secure and conduct partnership development meetings with potential clients by leveraging relationships as well as cold outreach.
• Aim to understand the marketing and business objectives of prospective clients and their agencies.
• Develop relationships and work directly with key colleagues to create a collaborative business development process and the opportunity for integrated partnerships.
• Present Florida State Global Partnerships to potential local/national sponsorship partners and develop an integrated, solution-driven approach to creating sponsorship packages.

• Create, package and sell sponsorships while becoming an integrated part of a team to meet and exceed revenue goals and objectives.

• Manage a pipeline of new business prospects for the entire Partnership sales team.
• Develop and maintain strong relationships with key decision-makers at client marketing companies and their respective advertising agencies.
• Negotiate and close sponsorship deals and work with counsel through contract execution.
• Attend weekly meetings with senior-level executives and provide updates.
• Be a team player and contribute to the general success of Legends Global Partnerships across all facets, including positively representing Florida State Global Partnerships among all corporate and partners.
• Organically help facilitate a team-first approach to business by effectively communicating and building relationships with internal stakeholders and executives that assist in the ideation and implementation of partnership programs.

QUALIFICATIONS