Product Marketing Manager
RecordPointAbout the role
Role Overview
We are seeking a Product Marketing Lead to own the go-to-market strategy across RecordPoint's product portfolio, translating complex capabilities into clear, compelling stories that resonate with senior enterprise buyers in highly regulated industries.
This is a player/coach role sitting at the intersection of product, sales, and marketing. The Product Marketing Lead is primarily accountable upstream: owning the buyer problem, running the win/loss discipline, and translating buyer and market intelligence into the narrative architecture that informs every sales conversation, content program, and market-facing moment. Sales enablement and narrative production are the outputs of that upstream work.
A key part of the role is building the connective tissue between product depth and market reality. You will work closely with subject matter experts across the business to ensure that product narratives are grounded in the specific regulatory, compliance, and risk environments your buyers operate in and that those narratives show up consistently across every channel, conversation, and sales stage. This means going beyond asset production: running enablement sessions, sharpening the sales pitch, stress-testing the value proposition against real buyer objections, and continuously refining the story based on what's winning and losing in the market.
Working closely with the Marketing, Product, Sales and Cx, the Product Marketing Lead is accountable for building and sustaining a product marketing function that earns RecordPoint's place in the buyer's consideration set — before they've ever spoken to us.
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Own the overarching product narrative across RecordPoint's full product portfolio — ensuring individual product stories are coherent, differentiated, and connect to a single, category-defining point of view.
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Define and continuously evolve the core problem narrative: the fundamental challenge your buyers face, why it matters now, and why RecordPoint is uniquely positioned to solve it.
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Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
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Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.
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Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine rather than a series of launch moments.
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Contribute directly as a senior PMM for assigned products, modelling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.
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Own PMM capability development, ensuring the team has the product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.
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Run regular PMM reviews that surface objection patterns, assess what is resonating in the market, and drive continuous refinement of posi
Key Responsibilities
PMM Function Leadership (Player/Coach)
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