Sr Marketer, Social and Community

POS-29853

About Masters in Marketing

Masters in Marketing is HubSpot Media's flagship marketing newsletter, delivering insider strategies and tactics to over 200,000 small business owners and marketers. We're not about inspirational fluff - we provide tactics, case studies, and actionable insights that our readers can implement the next week.

As part of HubSpot Media's portfolio of B2B media brands (including The Hustle, My First Million, Mindstream, and Science of Scaling), we partner with HubSpot's marketing ecosystem to educate digital marketers on building brands, driving website traffic, and increasing conversions.

Our content features interviews with marketing leaders like Ross Simmonds, Emily Kramer, and Alex Lieberman, plus insights from brands like Liquid Death, Chicago Transit Authority, and Chubbies. We have an incredible network of internal and external experts providing fresh insights every week.

The Opportunity

We're establishing our brand's social presence and looking for a social marketer/producer who gets it. This isn't about posting static imagery for a B2B brand - we're building a media product that serves the marketing community, and we need someone with the production chops and cultural understanding to make it happen.

What You'll Do

Social Content Production (YouTube, LinkedIn, Instagram)

• Develop and execute content strategies across our three primary social channels
• Create social-first programming, including video, text, and carousel content that resonates with our marketing audience
• Collaborate with our channel producer on YouTube Shorts strategy and own the Community Tab experience
• Pioneer LinkedIn content strategy from the ground up, partnering with our Newsletter Editor and YouTube Producer
• Build an Instagram presence with compelling visual and video content
• Own editorial calendars and publishing schedules across all platforms
• Independently produce short-form video content, including production and post-production when needed

Audience Engagement (YouTube, LinkedIn, Instagram)

• Respond to comments and engage with our community on behalf of the Masters in Marketing brand
• Foster relationships and build connections with our marketing audience
• Manage community interactions to drive subscriber growth and increase engagement rates
• Represent our brand voice consistently across all social touchpoints
• Build and nurture our follower base through meaningful community interactions

Performance Reporting (YouTube, LinkedIn, Instagram)

• Track and analyze performance metrics across all social channels
• Measure success against growth goals for subscribers, followers, and engagement rates
• Use data insights to optimize content strategy and publishing approach
• Report on community growth, engagement trends, and content performance
• Work with our team's data analysis support to inform strategic decisions

IRL Activations

• Support our in-person marketing events and industry activations
• Partner with our audience development lead on event programming
• Capture and create social content from live events to extend their reach online

Who You Are

Experience & Background:

• 5+ years of social media marketing / production experience
• Media or content production background (we want a producer, not just a poster)
• Experience developing social-first content that actually performs
• B2C or media company experience preferred over traditional B2B marketing

Skills & Tools:

• Proficient in content creation tools: Canva, ChatGPT, CapCut, Riverside, Descript
• Can independently produce short-form video content, including production and post-production
• Strong writing skills for developing social content calendars
• Understanding of editorial angles and social-first formats - what makes content engaging

Some nice to haves: 

• You understand social-first programming and have your finger on the pulse of digital culture
• You read Link in Bio and Future Social
• You're genuinely interested in the marketing space and the marketing community
• You follow and appreciate creators like Bimma Williams, Nick Tran, Emily Kramer, Ross Simmonds, Kieran Flanagan and Kyle Poyar
• You're passionate about quality, impactful, short-form content, and understand what makes it work

Mindset:

• You have an itch to serve and represent th