Director, Field & Channel Marketing

Who We Are

At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry.

 

We thrive in an agile, collaborative environment that fosters creativity and action. At Critical Start, innovation drives everything we do. We pioneered the first MOBILESOC app for on-the-go threat detection and response, automated alert resolutions to maximize efficiency, and cut alert investigation time by 99.3% - transforming the way cybersecurity teams work. Our team and customers genuinely value the impact we make every day.

 

Everything we do is grounded in our three core principles:

• Do what’s best for our customers.
• Do what’s best for our team members.
• Don’t do things that suck.

Want to hear more from our team? Watch this video to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.

 

What can we offer you?

• A chance to make an impact every day—whether protecting customers or contributing to a greater mission.
• Collaboration with talented, supportive teammates who value accountability and growth.
• A commitment to continuous improvement, striving for excellence, and breaking past mediocrity.
• A culture of learning, innovation, and inclusivity, where every idea matters.
• Recognition for being at the forefront of the industry—we’ve received accolades that prove we’re doing something right.
• A supportive environment where you belong and your contributions truly matter, as one team member put it: “Every day presents new challenges and opportunities for growth, and the culture is unlike any other.

Who You Are

We are seeking a Director, Field & Channel Marketing to join our Marketing team at Critical Start. Reporting to the VP of Marketing, the Director of Field & Channel Marketing will lead field marketing and channel strategies that drive demand, accelerate pipeline, and enable the sales organization—including oversight of the Business Development Representative (BDR) team. This role requires a strategic leader who can design programs that resonate locally, scale globally, and bring together sales, channel partners, and marketing under a unified growth strategy.

 

This is an exciting opportunity to shape and lead a high-impact function at the intersection of field marketing, partner programs, and business development. The role combines strategic vision with hands-on execution, leveraging expertise in the partner ecosystem and strong team leadership to deliver results. The ideal candidate will thrive in a fast-paced, growth-focused environment, balancing tactical delivery with long-term strategy, and working collaboratively with sales, BDRs, partners, and cross-functional teams to drive measurable business outcomes and support company growth.

What You Will Be Doing?

Leadership & Strategy

• Collaborate with the VP of Marketing to define and execute integrated Field, Channel, and BDR strategies that align with corporate objectives, go-to-market initiatives, and sales priorities.

• Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering a culture of accountability, innovation, and measurable results.

• Partner with sales and channel leadership to ensure strong cross-functional alignment on goals, pipeline metrics, and initiatives.

BDR Team Management

• Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices.

• Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities.

• Define and monitor KPIs for lead generation, conversion, and sales support.

• Provide coaching and development to enhance messaging, outreach effectiveness, and overall sales readiness.

Channel & Partner Marketing

• Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions.

• Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners.

• Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced p