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Associate Director, Paid Search

Publicis Groupe
United Statesfull_timeVerifiedPosted 14 Feb 2024
💰 $154,000/yr($91,000/yr$154,000/yr)

About the role

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Associate Director, Paid Search is a leadership position within the Search department responsible for leading strategy and overseeing a team of two to seven search professionals. This individual acts as the strategic point of contact for client and internal teams. This person also plays a key role in the professional development of the staff and continuously evolves processes. 

What you'll do: 

  • Core Craft Skills 

    • Collaborates with the internal team on holistic media planning and measurement. 

    • Demonstrates a “big picture” understanding of clients’ marketing strategy. 

    • Consults on forecasting models. 

    • Is responsible for delivering ongoing timely thought capital. 

  • Client Exposure 

    • Acts as the strategic client point of contact for search program management. 

  • Business Development 

    • Recognizes business development opportunities with existing clients. 

    • Actively contributes to new business efforts by acting as a subject matter expert when needed 

  • Business Operations 

    • Contributes to new business efforts as needed. 

  • Team Leadership 

    • Oversees a team of 5+ search professionals on a large client team. 

    • Manages teams of SEM Coordinators, SEM Strategists and Sr. SEM Strategist including ongoing feedback on career development 

    • Participates in internal management training to develop leadership competency. 

  • Agency Leadership 

    • Develops thought capital and POV related to client work and the Search landscape in general 

    • Owns a Search discipline development initiative (e.g. marketing, publisher relations committee, analytics, training program). 

    • Facilitates internal training programs on the paid search landscape and fosters best practice across clients 

Qualifications

What we are looking for: 

  • Milestones 

    • Has amassed the experience necessary to service any type of account. 

    • Has coordinated internal training efforts and developed new processes. 

    • Has cultivated internal relationships. 

    • Has fostered strong partner relationships while also embracing new opportunities. 

    • Has contributed to thought capital and knowledge sharing. 

    • Has established a track record of successfully leading teams tactically with input into overall strategy. 

    • Has emerged as trusted advisor to client team. 

    • Has developed the ability to take complex ideas and elevate them to a senior audience. 

    • Has partnered with Client Engagement leads to pursue business advancement opportunities. 

    • Has successfully developed and mentored junior staff. 

    • Has developed a strong grasp of all Razorfish service offerings. 

  • Experience 

    • 7 years of search experience required. 

    • 1-2 years in a supervisory role.  

  • Education 

    • BA/BS degree in a related field required or equivalent experience. 

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office

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Company

Publicis Groupe

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