Director of Product & Customer Marketing

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers connect and simplify their operations, keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world.
Cin7 is expanding very quickly with a mission to empower product sellers to thrive by making selling as easy as buying. We are committed to this mission to become the leading Inventory Management Software brand in the world.
Serving over 8,000 customers globally, processing more than 125 million orders per year, and supporting over $35B of Gross Merchandise Value, Cin7 has been rated best overall in inventory management software in 2024 by Forbes Advisor.

How you'll make an impact:

We are looking for a Director of Product & Customer Marketing to lead and evolve two critical functions within Cin7’s marketing organization: Product Marketing and Customer Marketing.

This is a high-impact, highly visible leadership role responsible for shaping how we bring our products to market and how we engage, grow, and retain our customers to drive revenue growth across the full customer lifecycle. This role will also play a key part in helping Cin7 evolve its marketing capabilities through the thoughtful adoption of AI to drive efficiency, personalization, and growth.

You will build on our product marketing foundation while expanding and maturing our customer marketing programs, which are in the early stages of development. This role requires a strategic leader who is equally comfortable rolling up their sleeves, someone who can define vision and execute against it.

You’ll partner closely with Marketing, Sales, Product, Customer Success, and Senior Leadership to align strategy, messaging, and programs that drive pipeline, product adoption, retention, and expansion revenue.

What you'll do:

Product Marketing Leadership

• Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes.
• Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion.
• Identify opportunities to use AI to improve go-to-market efficiency, including content creation, segmentation, and campaign personalization.
• Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success.
• Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion.
• Deliver high-impact sales enablement that supports deal acceleration and revenue growth.
• Leverage AI tools and insights to enhance market research, competitive analysis, and customer understanding, enabling faster and more data-driven decision making.
• Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions.

Customer Marketing Leadership

• Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation, and leveraging AI and automation.
• Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue.
• Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth.
• Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community.
• Improve and scale customer communications and education programs to increase product usage and lifetime value.
• Explore and implement AI-driven approaches to customer segmentation, propensity modeling (e.g., upsell/cross-sell), and churn risk identification.
• Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion.

Cross-Functional & Team Leadership

• Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities.
• Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience.
• Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs.
• Serve as a voice of the customer and market, influencing decisions that impact growth and retention.
• Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence.
• Balance strategic planning with hands-on execution, particularly as programs continue to mature.

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