Senior Data Analyst

About you:

· 12-15+ years of experience in analytics or data science, with expertise in measurement and attribution.

· 3-5 years experience in AdTech industry experience required; familiarity with the TV industry is a plus.

· 3-5+ years of experience in AdTech & Marketing Analytics.

· Skilled in measurement, attribution, funnel analysis, and developing client ready dashboards in SQL, Python, Excel, Tableau, and Sigma

· Hands on exposure to AdTech style analytics through campaign performance, subscription funnel modeling, and event stream data analysis.

· Analyzed campaign performance across Ad Spend, CAC, and impressions to evaluate acquisition efficiency; built Sigma dashboards and delivered recommendations that directly informed campaign scaling and budget allocation decisions.

· Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker.

· Solid understanding of data modeling techniques, with the ability to explain complex concepts to different audiences.

· Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods.

· Detail-oriented with strong time management skills, delivering high-quality, client-ready analytical reports across multiple projects.

· Comfortable presenting complex analyses to large, non-technical audiences, while also being able to adapt to effectively communicate with technical audiences.

Tech Stack

Programming & Analytics : SQL, Python, Excel, PySpark, Airflow, Snowflake

Business Intelligence & Storytelling : Tableau (Certified), Sigma, Statistical Analysis, A/B Testing, Data Modelling

Certifications: Tableau Certified Analyst (2020), Ongoing: Databricks Academy - Streaming & Lakeflow Declarative Pipelines

Cloud & Big Data: AWS Cloud, Databricks