Area Director - Destination Retail (Southeast)

YOUR FUTURE BEGINS AT THIS PREMIER DESTINATION
At Event Network, we believe the experience matters. As the leading operator of retail experiences at some of the most iconic and inspiring destinations across the United States, we infuse passion, creativity, and purpose into everything we do. Our team is dedicated to providing engaging and memorable retail environments that enhance the guest experience, while reflecting the unique mission and values of each location we serve.


The Area Director is responsible for leading and driving performance across multiple retail locations within the Destination platform across the South Carolina and Florida markets. This role partners closely with Store Directors to deliver exceptional guest experiences, achieve financial targets, and build high-performing teams aligned with Event Network’s values and operating standards.

This leader will own the business across their region, ensuring consistent execution of key performance drivers including sales, payroll, merchandising, and talent development, while adapting to the unique demands of high-traffic, tourism-driven environments.

This is an onsite role, requiring regular presence within assigned markets, with up to 25% travel to support store visits, partner relationships, and regional operations.

Key Responsibilities

Business & Financial Performance

Drive revenue growth and profitability across all assigned locations

Analyze and act on key performance metrics including conversion, ADS, UPT, and payroll % (PR%)

Ensure stores are staffed and scheduled appropriately to meet business demands while maintaining payroll discipline

Identify opportunities and implement strategies to improve underperforming locations


Leadership & Talent Development

Lead, coach, and develop Store Directors to build strong bench strength and succession pipelines

Foster a culture of accountability, engagement, and continuous improvement

Support recruiting, onboarding, and retention efforts across the region

Conduct regular performance check-ins, coaching sessions, and development planning


Guest Experience & Sales Execution


Champion a guest-first culture, ensuring teams consistently deliver engaging, personalized experiences

Reinforce and coach to core selling behaviors and service standards

Drive adoption of key initiatives

Ensure consistent execution of promotional and sales-driving strategies


Operational Excellence

Ensure consistent execution of operational standards including visual merchandising, inventory management, and store presentation

Maintain compliance with company policies, procedures, and partner expectations

Oversee inventory processes, shrink control, and operational efficiency

Partner with cross-functional teams (Operations, Buying, HR, IT) to support store needs


Market & Partner Management

Build strong relationships with partner organizations across South Carolina and Florida

Adapt strategies based on market dynamics, seasonality, and tourism trends

Act as the primary escalation point for store-level challenges and partner concerns


Qualification

5+ years of multi-unit retail leadership experience (District/Area level preferred)

Proven ability to drive financial results across multiple locations

Strong leadership, coaching, and talent development capabilities


Experience operating in high-volume, seasonal, or tourism-driven environments preferred

Strong business acumen with the ability to analyze data and make real-time decisions

Excellent communication and relationship-building skills

Ability to travel regularly within the region


Key Competencies

Ownership & Accountability

People Development & Coaching

Operational Discipline

Guest-Centric Mindset

Adaptability & Resilience

Strategic Thinking with Tactical Execution

Why This Role Matters

This role is critical to driving performance and consistency across one of Event Network’s most dynamic regions. The Area Director ensures that each store not only meets financial goals but also delivers an elevated guest experience that reflects our brand and strengthens our partnerships.


BRING YOUR PASSION AND TALENT TO OUR TEAM!
Ready to make an impact and be part of something extraordinary? Apply today and take the next step in your career journey with us!
Event Network celebrates diversity and is proud to be an equal-opportunity employer. We’re committed to creating an inclusive environment for all Team Members.
Employee Benefits
Event Network offers full-time team members a comprehensive total rew