Business Development Manager, National and Strategic Accounts

This person must reside in the Northeastern area of the United States.

One of the best-known names in cruising, Cunard is a leading Luxury Cruise Line carrying guest to hundreds of destinations around the globe. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings. We are looking to hire a Business Development Manager-National Account in the Northeastern United States to successfully maximize the company’s financial goals, develop a strong business relationship with our national accounts/consortia, key accounts, and host travel partners, while upholding the company’s core values. Collaborates cross-functionally with commercial, creative, analytics, and revenue teams to support lead generation, prospect nurturing, and guest lifecycle communications, while maintaining strong quality control, timeline management, and performance tracking.

 
Here’s a summary of what Cunard is looking for in a Business Development Manager-National Accounts. Is this you? 

 
Responsibilities: 

Account Relationship Management

• Sets goals with top accounts including annual, quarterly, and trade where applicable. 

• Strategizes with accounts to meet company and account goals. 

• Works with each account to maximize the selling of our brand

• Develops Sales & Marketing plans, national promotions, incentives, events, and training opportunities.

• Initiates meetings with the accounts leadership team to discuss strategies for continuing and/or improving the accounts performance based on the analysis of the accounts business portfolio

• Advocate on behalf of agency management team and/or owners regarding policies, experience, and opportunities to gain market share.

• Works with Director, National Accounts in the negotiation of the annual business terms for all account agreements tendered

• Defines an annual contact strategy with key accounts to provide consistent, effective engagement and collaboration

• Plan and attend import functions, seminars, conferences, top producer events and trade shows. 

• Sets periodic training with top accounts

Revenue Generation 

• Oversees the accounts efforts utilizing their allocated cooperative marketing, conferences/events and promotions budget agreed upon to advertise our brand effectively and efficiently to increase sales and profitability

• Provides consistent reporting of account performance and tracking to goal to upper management monthly

• Analyzes accounts and competitive trends to identify sales growth opportunities.

• Responsibility to alert the Director, National Accounts of any overage/savings in budgetary allocations as soon as the run rate of expenditures indicates a savings is likely and/or re-allocation of funding for investment funding opportunities.

• Works with each account to increase YOY revenues through maximum utilization of the company programs and sales tools. 

• Promotes and advocates the use of group program, exclusive promotions/offers to assure maximization of group space and amenities

• Analysis of inventory and advises accounts of sales opportunities

• Creates “out of the box” exclusive programs to create value-added proposition for accounts and their customers.  For example, exclusive value-added amenity programs. 

• Organizes and prioritizes various projects that are required on “as need basis”. For example, conference/events calendar management, concessions cabin, road show and cruise sale utilization.

Marketing Management

• Supports the development of annual marketing plans for accounts where applicable

• Manages and tracks all approved co-op marketing including the vetting and proofing of various marketing pieces

• Ensures appropriate use of brand imaging, logos, and selection of trade/product to advertise