Salesforce Administrator

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  

THE ROLE

The Salesforce Administrator will own Salesforce CRM design and function to support Sales & Marketing needs. Reporting to the VP of Finance, core responsibilities include supporting Sales processes like opportunity entry and pipeline tracking, Marketing Operations like campaign tracking, lead capture and management, and Finance reporting for forecasting and invoicing purposes.

You will be in a key role on a team tasked with maintaining and customizing Zeta’s existing Salesforce CRM instance including connectivity to key plug-ins – LinkedIn, Tableau, Hubspot, NetSuite, Crossbeam, ZoomInfo, as well as Zeta proprietary marketing cloud email and DSP capabilities. You will serve as owner of all data and CRM/marketing automation tools in a fast-paced marketing technology company where we encourage creative solutions and results driven thinking.

You will be part of leadership team conversations, weekly sales calls with Sales SVPs and their direct reports, monthly financial review and cadence reporting, and part of each marketing campaign launched by the VP of Marketing. You must be comfortable managing large imports of customer data, making metrics-driven recommendations, and focused on driving impact to aid company’s growth and team’s success.

Job Description:

• Provide updates to internal teams on new developments, challenges, or general status of various projects
• Process JIRA tickets from across the company that can have a wide range of asks including, but not limited to: 1) Report and Dashboard generation 2) System integration and support 3) Troubleshooting issues 4) Supporting sales process flows for improved communication
• Responding to internal administrative requests when related to CRM or Marketing Automation tools
• Sales Support
  • Support the Operations team by optimizing the Salesforce CRM environment to meet the needs of various departments and business units. This includes but is not limited to: Improving the Enterprise Sales team’s opportunity & forecasting process, troubleshooting process breakdowns, modifying and improving existing processes in partnership with the VP of Finance
  • Align with sales enablement teams to support account planning initiatives for the Enterprise Sales team
  • Assist in onboarding of new team members into CRM and provide internal support during transitional periods.
  • Provide support with data cleansing & data management using industry specific tools such Crossbeam, Hubspot and other tools that are plugged into Salesforce.
  • Provide support during new development of objects, processes, and environments within CRM environment
  • Lead CRM integration efforts required during acquisition of other organizations and technologies
• Marketing Automation Support
  • Oversee all marketing automation initiatives for various business units. This includes but is not limited to: Improving Website analytics, Lead Generation, Lead Capturing, Lead Nurturing Campaigns, and final integration into CRM
  • Operate across sales and marketing tools for streamlined lead list management, process updates and the continued evolution of lead list go-to-markets
  • Ability to manage backend
  • Consistently research and make improvements to marketing automation procedures & analyze effectiveness/shortcomings of current processes
  • Ability to pulls lead lists of prospects and/or clients directly from paid LinkedIn platform for further targeting reach across email and site

Requirements:

• Minimum of 2 years-experience in a Sales & Marketing Operations role supporting marketing strategies and sales plans that delivered strong business results
• Administrator experience in managing large data imports/exports via Salesforce or another CRM system
• Ability to analyze d