Associate Director, Strategic Communications Marketing

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

This position will assist in leading the development and implementation of the Strategic Marketing Communications for the US Interventional Glaucoma Ophthalmology business through External Expert (EE) Identification and Development, advisory feedback activities, peer-to-peer management, convention strategy and management, and non-personal promotion opportunities.  This position will build relationships with External Experts and interact with national and regional societies and organizations to gain insight into the market and competition. This person oversees key customer relationships, including the development of advisors, consultants, and customers. They are also responsible for supporting marketing communications for the Interventional Glaucoma and launch products. 

As a member of the marketing team, the Strategic Communications Associate Director will align with US brand strategy and collaborate with Sales and Marketing stakeholders in both the management and development of EEs, advisors, speakers, and consultants. This position oversees the strategy, organization, and full execution of Ophthalmology conferences on behalf of Interventional Glaucoma. This person is responsible for communicating key strategies and messages both internally to sales organization, as well as externally working closely with sales & marketing to identify and cultivate key accounts and thought leaders. This individual develops and implements promotional education through working collaboratively with Director on speaker identification and speaker training. Provides content feedback for peer-to-peer initiatives and promotional programs. 

Maintains responsibility for: identifying agency and vendor collaborative opportunities; management o