Vice President, Director, Audience Insights, Media Advertising

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers. 

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

We are seeking a dynamic VP Director, Audience Strategy to work with a classic, iconic CPG client.  The VP will work with internal and external stakeholders to own and lead  the development of audience strategy for cross-channel, digital heavy campaigns leveraging their experience in audience data, customer insights, digial media, data capture and activation strategies, reporting, analytical projects and research.

The ideal candidate will:

• Be a strong consulting and delivery partner working on complex issues for enterprise and brand level clients
• Play a key team role to:
  • Craft and optimize development and implementation of audience research and insights, curation and management for shopper marketing, media and data-driven marketing activation
• Help clients think holistically for how data and technology can best support consumer activation, engagement and shopping behavior campaign goals 
• Uncover performance trends and unlock opportunities for improvement through recommended enhancements and plans.

Key Responsibilities:

• Audience development and digital marketing strategies: work with clients and internal teams to develop:
  • Definition of brand addressable audiences and campaign specific target variation
  • Data assessments and recommendations regarding available 1P, 2P and 3P data
• Strategic marketing planning roadmaps
  • Guide how to best unlock value from data and audience building platform in answering audience briefs and business objectives
  • Supplement research with additional off-platform data sets (e.g. MRI) if required and available
  • Assess and recommend audience development constructs, insights and communication strategies
  • Map existing and design new advertising and digital experiences based on data, insights and marketing technology capabilities
• Market insights and performance
  • Provide actionable data-driven customer and market insights to design, develop, and deploy relevant CPG and shopper marketing strategies
  • Data-driven audience, media, digital program market research and competitive assessments
  • Work with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirements
  • Implement effective test plans and learning agendas
  • Quickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagements

Client Interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are a must. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.

Qualifications

• A minimum of 10 years of relevant professional experience
• Primary experience in audience development, data driven marketing and/or digital marketing
• Bachelor's Degree in Analytics, Marketing, Advertising or related field preferred 
• Progressive leadership experience 
• Experience in consultative client engagements
• Experience designing, building and leading audience and data-first research and marketing initiatives and campaigns
• Experience with CDP’s and audience platforms for onboarding and strategic use (i.e. Treasure Data, Salesforce Marketing Cloud, Krux, Adobe Experience Manager, etc.)
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
• Ability to manage multiple high-priority projects in a fast-paced settings