Sr. Product Marketing Manager - Kennesaw, GA

Job Description

Sr. Product Marketing Manager - Kennesaw, GA

Position Overview
The North American Postbiotics Senior Marketing Manager – Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM’s Human Nutrition and Health & Wellness platforms.
Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions.
The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L.. In addition, this role will lead the marketing implementation of ADM’s Health & Wellness ingredient portfolio — with a strong emphasis on next-generation microbiome solutions, including postbiotics — within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.

Portfolio Strategy & Ownership

• Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
• Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.
• Identify whitespace opportunities and create innovation concepts aligned with market trends.

• Lead new product launch strategy from concept through commercialization
• Translate scientific data into differentiated customer value propositions
• Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
• Develop integrated campaign plans supporting regional growth objectives
• Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
• Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.
• Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.

• Act as a strategic marketing partner to NAM commercial teams
• Develop high-impact customer narratives and solution-based storytelling
• Support key customer engagements through tailored presentations and innovation concepts
• Represent marketing perspective in cross-functional customer initiatives

• Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
• Influence prioritization of marketing initiatives aligned to growth targets.
• Drive alignment between regional execution and global platform strategy.
• Provide clear direction for asset development and campaign execution.

• Monitor industry trends, competitive landscape, and consumer insights.
• Translate insights into actionable portfolio strategies
• Analyze category, customer and competitive dynamics leveraging market data and consumer insights.

Qualifications

• 5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
• Demonstrated experience owning product or portfolio strategy
• Demonstrated experience launching new products in the market.
• Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics. 
• Functional food and beverage experience preferred.   
• Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
• Digital /Social media marketing experience.  Familiarity with AI tools a plus.
• Proven ability to lead cross-functional initiatives in matrix organizations
• Exceptional storytelling and presentation development skills
• Experience translating science into commercial value highly preferred

• Portfolio revenue growth contribution
• Number of Customer engagements
• Customer engagement impact
• Creation of innovative product concepts/prototypes aligned with consumer need states
• Commercial adoption of marketing platforms
• Successful GTM execution
• Strategic alignment across N