Senior Director of Strategy and Physician Engagement (Marketing)

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

ZOLL Cardiac Management Solutions offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes. On any given day, clinicians utilize these ZOLL products for tens of thousands of cardiac patients around the world:

• LifeVest, the world's first wearable defibrillator, has been trusted to protect more than 1M patients at risk of sudden cardiac death.
• HFMS (Heart Failure Management system) is a non-invasive, patch-based device that monitors pulmonary fluid levels and has been shown to reduce heart failure readmissions rates by 38 percent.
• TherOx Super Saturated Oxygen (SSO2) Therapy is the first FDA-approved therapy since the stent 20+ years ago to reduce infarct size in patients with the most severe heart attacks.

Heart disease is the leading cause of death for both men and women in the U.S. At ZOLL, your work will help to ensure cardiac patients get the life-saving therapy they need.

ZOLL has been Pittsburgh's Manufacturer of the Year, one of Western PA's Healthiest Employers, and even one of Pittsburgh's Coolest Offices. But it's our unique opportunity to impact people's lives that makes ZOLL the ideal place to build your career.

Job Summary

The Senior Director of Strategy and Physician Engagement leads ZOLL Cardiac Management Solutions (ZOLL CMS) efforts to deepen and expand our relationships with physicians, ensuring they are well-informed, engaged, and supportive of our medical devices. In addition, this role is involved in New Business Development. This role works collaboratively with CMS Global Marketing Leadership to drive our market strategy, ensuring physician feedback influences our product development and messaging, and enhancing the overall adoption and satisfaction with our products. A key responsibility of this role is to harmonize Physician Engagement efforts in the United States both within the Marketing organization and cross-functionally across the broader US organization.

Essential Functions

• KOL Engagement & Relationship Management:
• Leads a team responsible for identification, engagement, and maintenance of relationships with influential US thought leaders and KOLs in the cardiology community to stay abreast of changing behaviors, beliefs and future trends.
• Leads and harmonizes KOL engagement strategies within the US Marketing organization (e.g. Professional Relations and Fellows Managers) and with cross-functional partners (e.g. Medical Affairs, Payor Relations, Market Access, HEOR, etc.)
• Leads the development and execution of Centers of Excellence inclusive of all ZOLL CMS products
• Leads the design and implementation of educational programs, workshops and symposia to enhance product understanding and adoption.
• Leads cross-functional efforts to obtain Voice-of-Customer through Advisory Boards or other company-wide physician engagement activities.
• Builds and maintains relationships with cardiology trade organizations.
• Works alongside EU Director of Marketing to align international KOL activities.
• In collaboration with Medical and Clinical Affairs and Marketing leadership leads the development and implementation of a Global Clinical Evidence and Publication Strategy for the ZOLL CMS portfolio with strategic integration of clinical evidence generation needs, portfolio claims matrix planning and development, and downstream product messaging.
• Represents ZOLL CMS at national and international cardiology congresses through engagement with high profile global KOLs and attendance of cutting-edge, late breaking and scientific sessions that align to ZOLL CMS strategic objectives.
• New Business and Strategy Development:
• Works with the Senior Leadership to identify and target new business opportunities within the healthcare and medical device sectors by researching market trends, competitors, and potential partners.
• Works closely with Product Marketing and Research and Development teams to align offerings with market needs and customer feedback.
• Provides cross-divisional leadership as part of the annual strategic planning process.