Sr. Technical Program Manager, Marketing Technology
Match GroupAbout the role
Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.
The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems — and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.
This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.
Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.
How You'll Make an Impact:
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Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
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Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
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Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
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Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
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Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
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Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
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Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
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Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
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Validate tracking implementations across iOS, Android, web, and backend systems
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Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
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Help ensure marketing and analytics teams can trust the data they use to make decisions
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Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
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Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
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Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
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Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
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Make marketing technology systems more scalable, observable, and reliable over time
Program & Technical Ownership
Tracking, Attribution & Measurement
MarTech Operations & AI-Enabled Workflows
We Could Be a Match If:
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You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
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You understand mobile and web attribution systems and know how tracking implementations can break across platforms
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You have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
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You can work directly with engineers, read technical implementation details, and investigate issues independently
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You are comfortable debugging tracking, attribution, and measurement problems across multiple systems
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You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows
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You are organized enough to drive complex cross-functional programs, but techn
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