Category Promo and Coupon Planning Execution Manager

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

CVS Health has a powerful purpose – “Bringing our heart to every moment of your health.” To enable this purpose, we have several initiatives, existing and new, that are re-inventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company’s purpose and our Pharmacy and Consumer Wellness vision to be America’s most trusted health, wellness and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are.

As the Manager of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in your designated business unit to design, influence, and implement strategies that positively impact the company, and partner with your leader on the promotional strategy for our divisional merchandising team, partnering closely with Senior Managers in Category Promo & Coupon Planning & Execution and Promotion Optimization. You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategy support that drives consumer behaviors and ensures profitable bottom line financial accountability for CVS Health.

You will impact our business in the following ways:

• Support your leader in participating in the build category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.

• Partner to build category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.

• Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category-level promotional KPIs, especially given yellow-tag and store labor constraints

• Support select CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.

Tactical Project Execution

· Collaborates on the creation of differentiated business unit, seasonal, and/or bi-weekly promotional events. This

includes designing and executing mass market deal structures and personalized coupons that are compelling and

accessible to CVS shoppers and leveraging performance results to recommend and plan future category and branded

deals and coupons that will deliver intended results 50%

· Partners cross-functionally, within own team, to leverage outputs of current reporting tools and coordinate communications as needed. · Executes on tactical steps within project plans with minimal support. · Partners across departments in the Front Store (Loyalty, Promo, CMs, Supply Chain, Store Ops, etc.) to support the execution of project plans. · Partners with IT to develop requirements as needed for projects. · Partners with Senior Managers to communicate plans, risks, and opportunities from working team up to executive leadership. · Executes a prioritized roadmap that successfully delivers the company’s ambitions, including changes in products, policies and/or processes across our ecosystem. · Leads and participates in meetings/calls with corporate partners and retail executives. · Follows-up on strategic initiatives and KPI performance

Delivers Results:

· Continually partners with Senior Manager to evaluate performance against category KPIs and identify opportunities for

improvement to CMs/DMMs based on performance vs. forecast.

· At the direction of the Senior Manager or Lead Director, evaluates promo & coupon programs & individual offers for

category/branded impact and refine strategy & plans for future based on performance metrics – parameters include

categories, brands, SKUs, offer types, offer depth, offer frequency, start/end dates, etc. leveraging overall coupon

capabilities.

· Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and

deliverabl