Industry Marketing Director

We are seeking a talented marketing professional to join the Marketing team to help lead the next phase of growth for Intapp. The Industry Marketing Director will play a critical role in developing and executing marketing strategies tailored to Intapp’s key verticals. This role requires a deep understanding of industry trends, customer pain points, and the competitive landscapes. The ideal candidate will be a strategic thinker with a proven track record in B2B marketing, and significant experience working in the accounting or consulting sector.

What you will do:

1.    Programmatically build Intapp’s industry strategy:

• Execute a marketing program that amplifies Intapp’s experts on topical industry conversations to help elevate our experts as thought leaders in their industries.

• In collaboration with Intapp leaders and marketing leaders, develop and nurture relationships with key industry influencers, partners, and clients to create a customer advocacy/influencer program. 

• Working closely with the marketing events team, identify and participate in key industry events, conferences, and webinars to promote Intapp and our solutions

• Stay abreast on industry trends, opportunities, and challenges that allow Intapp to highlight our industry experts and share our point of view with our key audiences. 

• Working closely with the PR and Communications team, identify opportunities to amplify our story through earned media. 

2.    Industry Events, Content Creation & Program Engagement:

• Working in collaboration with the marketing events team, support event messaging, planning and execution for industry-specific events, both in person and virtual programming.  

• Collaborate with the creative team to create compelling and industry-specific marketing materials, including whitepapers, case studies, webinars, and blog posts.

• Working with the growth marketing team, ensure the content created is activated through ongoing marketing programs. Measure success and identify areas for continued improvement. 

3.    Market Analysis & Reporting:

• Monitor industry trends, competitive activities, and market conditions to inform marketing strategies.

• Prepare and present regular reports on marketing performance, industry insights, and program ROI to marketing leaders.

• Utilize data-driven approaches to refine and optimize marketing tactics.

Key outcomes: 

• Intapp is viewed as a trend-setter on critical topics across the markets we serve. 

• Intapp experts regularly serve as key speakers on important industry topics. 

What you will need:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 9+ years of experience in marketing in either the accounting or consulting sectors, deeper knowledge of the market dynamics and relationships a big plus

• Proven experience in planning and executing successful marketing programs and events.

• Strong analytical skills and experience with data-driven decision-making. 

• Excellent written and verbal communication skills, with the ability to craft compelling narratives.

• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Proficiency in budget management, event management and marketing automation tools as well as managing to a return on investment, with a focus on pipeline and performance management. 

• Creative thinker with a passion for staying current on industry trends and best practices.

What you will gain at Intapp:

Our culture at Intapp emphasizes accountability, responsibility, and growth.  We support each other in a positive, open atmosphere that fosters creativity, approachability, and teamwork. We’re committed to creating a modern work environment that’s connected yet flexible, supporting both professional success and work-life balance. In return for your passion, commitment, and collaborative approach, we offer:

• Competitive base salary plus variable compensation and equity

• Generous paid parental leave, including adoptive leave

• Traditional comprehensive benefits, plus:

  • Generous Paid Time Off

  • Tuition reimbursement plan

  • Family Formation benefit offered by Carrot

  • Wellness programs and benefits provided by Modern Health

  • Paid volunteer time off and donation matching for the causes you care about

• Opportunities for personal growth and profess