Senior Product Marketing Manager, Gene Therapy

Position Overview

The Senior Product Marketing Manager, Viral Gene Therapy is a global role requiring proven experience in marketing strategy, demand generation, and content development with excellent communication skills, technical knowledge and experience in the gene therapy, advanced therapy, or contract development and manufacturing (CDMO) industries and the ability to translate technical and scientific concepts into clear, concise value propositions, market messaging and demand generation strategies that drive customer engagement and acquisition. 

Company Overview

The work we do at FUJIFILM Biotechnologies has never been more important—and we are looking for talented candidates to join us. We are growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people’s lives. Join FUJIFILM Biotechnologies and help make the next vaccine, cure, or gene therapy in partnership with some of the most innovative biopharma companies across the globe. We are proud to cultivate a culture that will fuel your passion, energy, and drive - what we call Genki.  Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

The individual will develop and support a range of global marketing strategies, tactics and communications aligned with the Global Marketing Strategy and Company business to promote and expand brand awareness of FUJIFILM Biotechnologies (FLB) gene therapy product offerings in the global marketplace. 

Reporting to the Sr. Director, Market Strategy, the Sr. Product Marketing Manager, Viral Gene Therapy is a key position that will take an active role in supporting the development of marketing strategies for viral gene therapy, aligned with FLB’s services, modality strategy and Business Development Commercial Strategy. The priority is to create strategic marketing plans, demand generation campaigns, and content that will engage customers, showcase our expertise to customer segments, differentiate our offerings, and deliver growth to the business in alignment with organizational objectives.  

Principal Accountabilities:

• Responsible for creating the marketing strategy and tactics that are aligned with the Global Marketing Strategy for viral vector, vaccines and gene therapy. (10%)
• Leads the development of positioning, core messaging and customer segmentation aligned with the specific service and product offerings. Executes market research and voice of customer as needed to create/refine segmentation, positioning, and messaging. Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to (15%): 
  • marketing brochures, fact sheets, eBooks, videos, infographics and other collateral 
  • advertising campaigns 
  • SEM/SEO 
  • website content, including campaign landing pages 
  • core service line PowerPoint presentations  
  • sales training tools and presentations 
  • marketing communications, such as launch plans, new site openings, and press releases 
• Partner with the VGT business to develop the offering/technology roadmap and launch new offerings/technologies into the market as needed. Collaborates on site-level news and events, and sales training with technical marketing, corporate communications, subject matter experts and others as needed to accomplish goals. (10%)
• Collaborate with Technical Marketing in the alignment of demand generation and thought leadership content strategy (15%): 
  • Thought leadership content developed and executed by Technical Marketing: white papers, insight briefs, webinars, blogs, speaker slide presentations and posters for conferences and events, industry publications. 
• Collaborate with digital marketing operations to execute, measure and track campaign KPIs. Communicates campaign insights, impact, ROI to marketing team, stakeholders, and Senior Leadership. Leverages data insights to improve demand generation strategy, tactics, and marketing mix. Makes adjustment as needed to drive customer engagement, deliver marketing leads (MQLs), and win new business. (15%)
• Collaborate with Event team to ensure event strategy and messaging is aligned with the marketing strategy and demand generation campaigns. Identifies conferences, industry associations and other event opportunities that can elevate our market position. (15%)
• Collaborate with corporate communications team to align social media, earned press and press release content