Digital Campaign Manager - Key Accounts

Digital Campaign Manager, Key Accounts – Townsquare Ignite

*This is a remote position that requires you to work closely and collaboratively with a team.*

 

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

 

The Digital Campaign Manager, Key Accounts Opportunity:

The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite’s most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience.

This role is highly client-facing — you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership.

Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations.

 

Responsibilities:

Strategy & Client Partnership:

• Serve as the primary strategic partner for high-value accounts, fostering long-term relationships.
• Confidently join and lead client calls to present campaign results, performance insights, and recommendations.
• Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI.
• Partner with sales leaders to identify growth opportunities within key accounts.

Campaign Pre-Launch:

• Ensure campaign proposals align with client objectives and business goals.
• Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts.
• Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch.
• Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch.

Campaign Post-Launch:

• Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals.
• Translate analytics and performance data into clear, actionable insights for clients.
• Provide proactive recommendations for adjustments and upsells to maximize client outcomes.

• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

 

Qualifications:

• Client-Facing Expertise: Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations.
• Strategic Thinker: Comfortable advising executives and decision-makers on growth opportunities.
• Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients.
• 5+ years of digital advertising experience with programmatic, SE