Assistant Director of Sales

Description

POSITION: Assistant Director of Sales

REPORTS TO: Director of Sales
FLSA: Exempt

OUR MISSION

To deliver unparalleled hospitality and five-star quality care in an independent living resort setting, ensuring a luxurious and fulfilling experience for all residents.

POSITION SUMMARY

The Assistant Director of Sales plays a critical role within the Sales Department, supporting occupancy and revenue goals by managing day-to-day sales operations, lead follow-up, relationship management, and the resident move-in process. This position is highly focused on database integrity, consistent communication, event execution, and delivering a seamless, hospitality-driven experience for prospects and new residents.

ESSENTIAL JOB FUNCTIONS

Mission & Culture

• Supports      and actively promotes the mission, vision, values, and culture of the      organization.
• Upholds      the community’s hospitality standards in all interactions with prospects,      residents, families, and team members.

Lead Management & Database Maintenance

• Works      closely with the Director of Sales to maintain the sales database/CRM,      ensuring all leads, notes, tasks, and follow-ups are accurate and current.
• Ensures      timely documentation of all prospect interactions including calls, tours,      emails, texts, events, and visits.
• Audits      database regularly for accuracy, completeness, and compliance with sales      standards.
• Generates      and distributes sales reports as requested (lead activity, conversion      rates, pipeline status, follow-up compliance).

Communication & Follow-Up

• Conducts      consistent and personalized phone, text, and email follow-up with      prospects and families across all stages of the sales funnel.
• Responds      promptly to inbound inquiries and ensures no lead goes uncontacted.
• Coordinates      appointment confirmations, tour reminders, thank-you communications, and      post-tour follow-up.
• Serves      as a primary point of contact for prospects when the Director of Sales is      unavailable.

Relationship Management

• Builds      meaningful, trust-based relationships with prospective residents and their      families through ongoing communication and engagement.
• Maintains      strong internal relationships with operations, dining, activities,      maintenance, and nursing teams to ensure alignment and a cohesive resident      experience.
• Supports      resident retention efforts through relationship-based touchpoints, events,      and communication.
• Assists      with referral source communication and follow-up as directed.

Event Planning & Execution

• Assists      in the planning, coordination, and execution of community sales and      marketing events (open houses, luncheons, happy hours, educational      seminars, themed events, etc.).
• Manages      event logistics including invitations, RSVPs, follow-up, tracking      attendance, and post-event communication.
• Collaborate      with the Director of Sales and marketing team to ensure events align with      brand standards and occupancy goals.

Move-In Coordination & Resident Experience

• Coordinates      the move-in process from deposit to move-in day, ensuring a smooth,      organized, and welcoming experience.
• Works      closely with operations and maintenance to coordinate apartment readiness,      timelines, and special requests.
• Communicates      move-in details clearly with residents, families, and internal teams.

Other Responsibilities

• Performs      other duties as assigned that contribute to the success of the community      and the care, comfort, and happiness of residents.

EXPERIENCE, QUALIFICATIONS & SKILLS

• Bachelor’s      degree preferred in business, marketing, communications, hospitality, or a      related field.
• Minimum      of 2–4 years of experience in sales, customer service, hospitality, or      senior living preferred.
• Strong      organizational skills with exceptional attention to detail and      follow-through.
• Excellent      verbal and written communication skills; professional, warm, and      empathetic communication style.
• Proven      ability to manage multiple priorities, deadlines, and relationships      simultaneously.
• Experience      with CRM/database management required.
• Proficient      in Microsoft Office products (Excel, Word, Outlook); comfortable learning      new systems and