Senior Director of Marketing & Communications

TITLE: Senior Director of Marketing & Communications

DEPARTMENT: Community Relations and Development

STATUS: Full-Time, Exempt

SALARY: $165,000 - $175,000   THE SALVATION ARMY MISSION

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church.  Its message is based on the Bible.  Its ministry is motivated by the love of God.  Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

POSITION SUMMARY

The Senior Director of Marketing and Communications will oversee a team of subject matter experts responsible for external communications and brand management, and direct response fundraising including digital and direct mail which comprise a significant portion of the organization’s annual funding. This position will provide strategic support to nine divisional/regional offices across the Western US and will manage the Territory's relationship with The Salvation Army’s national advertising agency to ensure alignment and efficiency in all marketing and communications strategies.

The ideal candidate is a seasoned leader with deep experience in communications, public relations, direct marketing, and digital fundraising within a nonprofit setting. This role demands strategic vision, creativity, communications experience, and the ability to lead cross-functional initiatives. In addition to providing guidance to a seasoned and high-performing team, this position will also be directly responsible for developing and executing internal communications plans, serving as a liaison to leadership, and driving results through data-informed decision-making. A strong commitment to donor-centric storytelling and clear, consistent communication is essential to success in this role.

EDUCATION AND WORK EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s preferred)
• 10+ years of experience in marketing and communications, with a deep understanding of digital and direct mail fundraising
• At least 5 years of recent leadership experience in setting marketing and communications strategy and overseeing staff
• Proven experience in public relations, crisis communications, branding, and social media strategy
• Experience managing vendor and agency relationships, ensuring optimal performance and return on investment
• Experience driving donor or customer centered marketing and communications strategies
• Nonprofit or faith-based organization experience preferred but not required

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Strong background in integrated communications and marketing
• Ability to lead and mentor high-performing teams, fostering collaboration and leveraging subject matter expertise
• Proven ability to develop and execute internal and external communications strategies aligned with organizational goals
• Excellent written and verbal communication skills, with the ability to craft donor-centric, compelling messaging
• Demonstrated experience in digital and direct mail fundraising, including campaign strategy, content development, and performance tracking
• Deep understanding of advertising, media campaigns, and vendor management to ensure successful fundraising initiatives
• Strong data-driven decision-making skills to track marketing performance and refine strategies for optimal ROI
• Ability to navigate complex organizations, balancing strategic vision with operational execution
• Proficient in leading cross-functional initiatives with teams from diverse disciplines to achieve shared goals
• Project management skills to oversee multiple priorities in a fast-paced, dynamic environment
• Familiarity with digital marketing tools and platforms for web strategy, social media, email campaigns, and paid media

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing, Communications & Brand Strategy

• Develop and implement a territory-wide marketing, communications, and brand strategy, ensuring consistency across direct mail, digital fundraising, advertising, public relations, and corporate partnerships.
• Serve as the primary brand steward, maintaining brand integrity and ensuring alignment across national, territorial, and divisional offices.<