Brand Director

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Reporting to the VP of Brand Management - Mom/Fertility, the Brand Director will lead brand and business strategy, drive growth initiatives across the existing line of products and launch new innovation for the Frida Mom & Fertility brands. The Brand Director will partner with Finance, Sales, Marketing Activation, Performance Analytics, Operations and R&D to deliver annual portfolio revenue and margin goals. The ideal candidate is both a strategic and analytical thinker who has a passion for building mission driven brands. Responsibilities to include:

• Translate consumer insights, performance analytics, and retailer strategies into winning business strategies and tactics across both retail and E-Comm channels - focused disproportionately on in year delivery of business goals.
• Uphold the brand’s positioning by demonstrating a deep understanding of key brand traits along with an understanding of a constantly evolving retail/customer environment

• Influence, connect and collaborate with broad cross-functional teams to define and execute business building initiatives with excellence.
• Partner closely with sales to develop retailer relationships and capitalize on distribution, shelving, and merchandising expansion opportunities.
• Partner with Consumer Insights for brand specific research to support strategic recommendations and better drive the understanding of people, markets, categories, brands and culture
• Contribute to the long-term product planning process to develop multi-year product strategies and associated financials

What You Will Need

• Bachelor's Degree Marketing, Business, or related field
• 7+ years of Brand Management experience within a consumer goods setting; 2+ years of experience in a management role preferred
• Experience in conducting, analyzing, and developing strategies based on primary research and data
• Holistic knowledge of cross functional CPG business management and product development.
• An ability to drive accelerated brand growth
• Strong analytical skills including ability to translate findings into actionable strategies
• Nielsen and/or IRI analytics experience required
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel
• Ability to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaboratively as part of a team
• Can inspire, motivate, and appropriately manage direct reports to work effectively and autonomously in pursuit of the broader business goals

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Director, you will work closely with Marketing Activation & Strategy, Sales & Sales Planning, and Product Development.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up t