Associate Director, Commerce Search

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as an Associate Director. In this role you will be responsible for managing a team in developing, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Director in the strategic and tactical development of each retail plan. You will work closely with national Planning and Buying teams to allow for holistic Commerce media function.

The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

Who You Are 

Eager to challenge the retail norms, create industry leading campaign strategy and combine best in class media skills with industry-leading retail consulting.  You excel at translating client business objectives at the senior level into Commerce daily tactical execution, to drive sales online and in-store. You are comfortable with how to design, develop, deploy Commerce retail, sales & operations strategies and services while working in tandem with national counterparts to ensure a holistic Commerce approach, connecting the team and media were applicable.  You will be an end-to-end expert of our planning, buying and reporting capabilities for search, growing strong client relationships and ensuring health of our client relationships. You thrive in a fast paced environment, building solutions when necessary and paving the way for the team to excel.

Responsibilities

• Retail Media Knowledge
• Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
• Seasoned experience with self-service search platforms for both retailer specific (e.g. WMC, Roundel Media Studio, etc.) as well as aggregators (e.g. Criteo, Citrus, Pacvue, Skai, etc.)
• Comfortable and knowledgeable with D2C platforms (e.g. Google, Bing, Shopping, etc.)
• Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
• Ability to push partners on their roadmap and advocate for the client based on business needs, preliminary exposure to JBPs (e.g. understanding benefits and tracking against commitments, etc.)
• Account Management & Strategy
• Leads the development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives 
• Responsible for DTC media & operational performance across paid search engines, shopping and other performance based media tactics as needed
• Responsible for the strategy and the audience insights being funneled down into the tactical media plan
• Ensures strategic consistency across all elements of plan development and implementation 

• Takes learnings from previous campaigns and apply to next campaign and across retailers as applicable

• Reviews campaign buildouts, targeting/keywords and budget allocations in platform. Provides feedback as necessary to make sure it drives client goals