Senior Analyst, Analytics Operations (Audience Analytics) - Analytics

Job Description

Our Analytical Operations department transforms our unique data to impact business. With a team of 100+ people, everyone can specialize in their passion—from account analytics to analytics development to business intelligence to data engineering. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad tech products means data collection is efficient and accurate. You'll enjoy shaping big business decisions with big data analytics.

As part of the Audience Analytics team in Analytics Operations, you'll be responsible for developing customized, addressable audiences of users for our diverse set of advertisers. We build optimized audiences that are aligned with Epsilon Digital Media product offerings. Using a combination of data sources, we drive performance for client digital marketing strategies. We develop and execute audience targeting tactics that perform in market and adhere to our corporate data policies. The Audience Analytics team plays a key role in collaborating with our Decision Sciences and Product Management teams to build and guide the development of audience targeting tactics and implementing them.

The Sr. Analyst of Audience Analytics is part of a team responsible for managing Epsilon’s audience targeting platform and practices. In this role you will:

• Be an expert of Epsilon Digital Media Services’ platform and products
• Work extensively with Decision Sciences, Data Warehouse, Engineering, Product, Account Management, and other Analytics teams

Responsibilities:

• Develop and maintain Epsilon Digital Media Services suite of standard and premium audiences
• Create custom solutions from Epsilon’s CORE environment to enable pitch support in other Epsilon environments
• Automate existing ad hoc processes into scalable ones using SQL, Python and Airflow
• Develop, execute, and automate operational processes including creating, refreshing, deprecating, and troubleshooting audiences
• Lead or participate in projects to improve Epsilon Digital Media Services audience targeting platform or enable new audience targeting tactics
• Conduct analysis to support business decisions around audience quality and the impact that audiences have on performance

Qualifications:

• 2 - 7 years of relevant experience
• 2+ years of hands-on industry use in SQL, a scripting language (Python, R) and advanced Excel (pivot tables, vlookups, graphing) 
• Experience with big data ETL and/or data engineering related tasks
• Experience with task automation such as Airflow or Prefect
• Experience with querying optimization and performance tuning
• Familiar with data warehouse principles
• Familiar with version control such as Git
• Knowledge of data visualization tools (Tableau, etc.)
• Extremely detail oriented and takes initiative to check data quality and integrity on complex datasets
• Able to work independently with complex data & business requirements across multiple platforms

Additional Desirable Knowledge, Skills and Abilities:

• Excellent communication, troubleshooting and diagnostic skills
• Highly motivated & driven
• Experience building SQL stored procedures, functions, triggers, views
• Knowledge of Python Packages and Libraries
• Experience building audience targeting products / practice in Ad Tech industry
• Experience working for a marketing data company or data management platform
• Knowledge of Hadoop, Jupyter, Linux CMD, Luigi, Kubeflow, Papermill
• Experience with statistical modeling (preferred, but not required)
• Experience with sprints and/or Agile development practices

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Culture: