Director, Client Strategy - Telecom, Retail and Restaurant

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Position Summary:  Enable Sales by providing category insights, market expertise and strategies to champion existing and incremental revenue opportunities primarily in the Telecom, Retail and Restaurant industries, to ensure customer satisfaction, and to partner for business success and client growth. The position is responsible for developing data driven, client focused, integrated solutions and articulating Vericast’ value, positioning and go-to-market strategy by leveraging Product and Corporate marketing materials and other resources, to maintain consistent messaging. This role focuses on driving and enhancing the relationships between prospects, clients, cross functional groups and the Vericast Sales Team to create demand as well as to protect and defend our business.

Key Duties / Responsibilities:

Create Demand - Proactively identify and evaluate sales opportunities utilizing      internal/external resources, client planning sessions, industry trends and best practice sharing. Leverage syndicated and proprietary data/resources and provide supporting research/proof/success stories. Champion integrated print + digital solutions with Sales to help position and sell Vericast products and services. Develop content, participate, and present in key client meetings.

Strategize with sales leaders and sales Pods, focusing on pre-sales opportunities and post-sales campaign optimization needed to solve client needs and advance the relationship.

Collaborate cross-functionally with Insights & Analytics and other teams, to gather and analyze data to increase sales and client retention.

Work with CS&S team members on renewals, up-sells, implementation planning, training and referrals. (65%)

Vertical and Client Experts – (Direct client engagement) Partner with sales to proactively find opportunities to directly engage with current and perspective clients.  Seek to understand their marketing objectives and dollars being spent to support sales in proposing the right product mix.  Utilize commercial insights and data and analytics to lead the client to the Vericast solutions. (20%)

Understand and implement strategies based on trends that affect clients in assigned Vericast vertical (CPG, Grocery, Finance, etc)

Product and Presentation Experts – Apply knowledge and expertise of products and presentations to client ready documents, to align with sales and client goals that ultimately drive revenue.

Update all client specific document libraries and all client facing materials to ensure they are current, accessible and organized and that they align with the Corporate go-to-market goals, messaging and strategies. (10%)

Learning and Development - Work with the Sales Leaders and Sales Enablement to assess training needs of sales teams and implement training regimen for ongoing skill improvement. Introduce Vericast tools to the sales team and create application to the client selling/solution process. (5%)

Take on additional responsibilities and projects as needed.

Qualifications

Education:

• Bachelor's degree required in the preferred disciplines: Marketing, Advertising, Communications, PR, Analytics or other related

Experience / Skills / Abilities:

• Minimum 8 years of relevant experience required in a Strategy, Marketing, Advertising role.
• Knowledge and experience preferred in the following industries:  Telecom, Retail and Restaurant
• Advanced level strategic thinking ability.
• Highly independent, creative and collaborative with other teams  
• Strong skills in initiative, persuasion and overcoming objections
• High attention to detail and strategic storytelling.
• Ability to build relationships/rapport with clients, prospects and industry contacts
• Ability to present to large and key groups, persuade individuals/groups and negotiate effective solutions between key