Jobs and Careers
MA
Director, Commerce Media
Mars United CommerceNew York City, United Statesfull_timeVerifiedPosted 29 Sept 2025
💰 $188,025/yr($119,510/yr – $188,025/yr)
About the role
Mars United Commerce is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor. We’re looking for a Director, Commerce Media to create impact and help our clients navigate the dynamic, fast-changing Commerce landscape. The ideal candidate will have a strong background in the Amazon Advertising ecosystem, as well as Walmart, Home Depot and Lowe's. The ideal candidate will have deep knowledge of the retailer & their media capabilities, have relationships within that retailer’s organization and have proven strategic abilities.Candidate must reside in a commutable distance to Mars United Commerce's Detroit, Chicago or New York location for a 3-day/week hybrid schedule. The Director will:Lead omnichannel marketing strategies:
- Work closely with the team to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Retail Opportunities, Branded & Custom Shopping Experiences, AMC & Ad Tech). This role will act as the Single Point of Contact and oversee any Amazon end-to-end client work inclusive of Retail Operations, Digital Shelf, Media & Analytics/AMC.
- Similarly, translate channel, shopper and category insights into actionable omnichannel marketing plans utilizing the full eco-system/partners for Amazon, Walmart, Home Depot, and Lowe's.
- Understand the Amazon, Walmart, Home Depot, and Lowe's consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform.
- Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s clients at Amazon, Walmart, Home Depot, and Lowe's including annual planning, calendars, and holistic executions.
- Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints.
- Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans.
- Oversee flawless execution.
- Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners.
- Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing using our proprietary Marilyn Commerce platform and Amazon’s Advertising/Vendor Central technology suite.
- Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon, Walmart, Home Depot, and Lowe's, and regularly share new opportunities with our clients.
- Work collaboratively with the broader Connected Commerce team (eCommerce, Media, Creative, Strategic Planning, and Analytics & Insights) to ideate, plan, and execute omnichannel programs at Amazon.
- Deliver periodic learnings & POVs on what is working, what isn’t, and why to help define and continuously improve our Amazon, Walmart, Home Depot, and Lowe's product and service offerings
- Partner with other Commerce leaders, share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)
- Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
- Find white space opportunities through identification of growth opportunities.
- Identify opportunities within your assigned retailer.
- Attends relevant retail specific forums, investor calls etc. to provide POV to client.
- 10+ years’ experience in Amazon, Walmart, Home Depot, and Lowe's marketing, shopper marketing, and/or retail marketing; bachelor’s degree in advertising, marketing, or related media field
- Am
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s