(USA) Senior Director, Site Merchandising - Business to Business

Position Summary...

What you'll do...

About Walmart Business

Walmart Business is a new omnichannel experience to save businesses, nonprofits and public sector entities time, money, and hassle so they can focus on their missions.  We leverage existing Walmart assets and build new capabilities to better serve organizational buyers.  We’re bringing together the Every Day Low Prices, assortment, omnichannel capabilities, and store footprint of Walmart with new experiences and functionality tailored to the unique needs of organizations. 

We are seeking an experienced and innovative Senior Director, Site Merchandising to define the next generation of B2B eCommerce.  You will lead the evolution of our dedicated Walmart Business site and app, ensuring a seamless and intuitive user experience for our organizational customers.  You will be responsible for creating a user-centric digital platform that drives engagement, conversion, and loyalty, and be accountable for delivering top and bottom-line results.  

This is an unprecedented opportunity to impact the B2B eCommerce industry, and an exciting time to join Walmart Business as we accelerate and scale.  You'll lead the maturation of our site experience, working in partnership with Walmart.com site leaders, Product, UX, and Engineering teams to build the next level customer site experience.  You’ll have the chance to be an intrapreneur and build something truly impactful while being backed by the strength of Walmart and the assets of the world's largest omnichannel retailer.

Your scope will be broad in nature and include:

• Site Merchandising Strategy:  Develop and implement a comprehensive site merchandising strategy that aligns with our overall strategy, ensuring a consistent and seamless experience across categories.  You’ll use customer insights and market data to ensure we ‘Have’ the right assortment for our customers, that they can ‘Find’ the brands and items they’re looking for and can easily ‘Convert’ leading to more customers, higher conversion rate, and/or AOV, and overall loyalty.
• Site Design and Layout:  Collaborate with Marketing, UX, and Engineering to create a site experience that is visually appealing, easy to navigate, consistent with our brand identity and optimized for engagement and conversion.  
• Search Engine Optimization (SEO):  Work with our SEO team to optimize the site for search engines, ensuring high rankings and increased visibility for our products. 
• Conversion Optimization (CVR):  Identify areas for improvement and implement A/B tests to increase conversion rates and drive revenue. 
• Mobile Optimization:  Ensure the site is optimized for mobile devices, providing a seamless and intuitive experience for our business customers on-the-go. 
• Omnichannel Enablement:  Extend the functionality of our Walmart Business app to enable additional in store experiences and hybrid physical-digital journeys with high value to organizational customers. 

• Analytics and Reporting:  Develop site metrics and dashboards and define KPIs to improve customer conversion and satisfaction, and to deliver broader business goals.  Use data and insights to make informed and impactful decisions. 

• Site Feedback: Collect and respond to user feedback, using it to inform and improve the site experience. 

• Site Operations:  Land the fundament