Senior AI Driven SEO Manager

Department: Demand Generation

Employment Type: Full Time

Location: Remote - Germany

Reporting To: Britta Niedermann

Description

About LingodaFounded 12 years ago, Lingoda addresses a pressing global challenge: meeting the demands of growing economies and aging populations through the mobility of global talent. Driven by its mission "to empower global talent with the language, cultural, and technical skills for integration and success", Lingoda has established itself as a leader in education. 
What We DoLingoda’s highly effective Small Group Learning Model is delivered via over 800,000 classes a year, powered by 2,400 qualified teachers and a unique proprietary curriculum designed to help learners achieve their goals, whether that be career progression or integration into a new country.
Who We ServeA rapidly growing and ambitious company, Lingoda operates in both B2B and B2C: while the B2B business has a strong focus on the healthcare sector in Germany and a credible ambition to expand into other professions and geographies, Lingoda’s B2C business has a global presence, teaching German, English, Spanish, French, and Italian to students worldwide.Learning a language with Lingoda is a rewarding experience, made possible by us Lingodies who support our students every step of the way. We’re committed to living the learning journey alongside them to create a world of connection and opportunity.

Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change
Be part of our journey to transform lives through Education!
We are seeking an Senior AI Driven SEO Manager (all genders) based in Berlin, or remote in Germany. 
Your mission with us:As Senior AI Driven SEO Manager, you will own and elevate Lingoda’s global SEO strategy, driving organic growth across multiple markets and languages. You’ll shape our visibility in both traditional search and emerging AI-powered discovery channels (SGE, AI assistants, LLM-based search), ensuring Lingoda becomes a trusted, authoritative brand across evolving search experiences.
You will collaborate closely with our CMO, content, brand, performance, pricing, product, and engineering teams to turn SEO into a strategic acquisition lever and a catalyst for long-term growth.

Your Tasks:

SEO Strategy & Roadmap

• Build and execute a modern SEO strategy focused on scalable organic growth and student acquisition.
• Own our multi-market SEO approach, optimising for multiple languages, geographies, and regulatory environments.
• Develop an SEO roadmap prioritising high-impact initiatives, balancing quick wins and long-term strategic improvements.
• Own and drive the SEO OKRs 

AI-Driven SEO & Future Search

• Integrate AI-driven insights and Large Language Model (LLM) capabilities into the SEO strategy, using advanced tools for keyword research and clustering, search intent modeling, content gap discovery, and competitor analysis 
• Optimise Lingoda for SGE, conversational search, and AI-powered discovery platforms.
• Explore and test new SEO approaches enabled by AI, including automated SERP analysis, AI-based entity optimization, predictive ranking models, and semantic SEO techniques and AI-assisted audits.
• Develop an approach to increase the company’s visibility within LLM-powered environments (e.g., SGE, AI assistants, chat-based search, and LLM recommendation systems), ensuring the brand is a reliable, high-quality source for AI-generated answers and improve the accuracy and prominence of Lingoda’s presence in AI-generated answers
• Identify and optimise brand mentions, data sources, and structured content that feed into LLMs, helping increase the likelihood that Lingoda appears correctly and favourably across conversational search experiences

Technical SEO Excellence

• Partner with engineering to optimise site architecture, internal linking, Core Web Vitals, and crawlability.
• Lead international SEO work including hreflang, canonicalisation, and multilingual content structures.
• Identify and resolve technical issues using best-in-class tools and AI-enhanced diagnostics.
• Perform on-page technical SEO analyses to identify and resolve issues
• Optimize website architecture, internal linking, and navigation for improved user experience a