Client Strategy Manager, Performance Marketing

Job Title

Client Strategy Manager, Performance Marketing

Job Description

Are you a highly-analytical thinker, detail-oriented doer who loves to interact with people? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for America’s largest digital & print publisher? Join the team responsible for making product recommendations to our millions of users on topics ranging from online bank accounts to Life Insurance to stock trading platforms!

As a Client Strategy Manager on the Finance Performance Marketing Team, you will be responsible for managing the success of performance marketing partnerships. Using an analytical mindset while remaining solutions-oriented, you will assist top partners across multiple lines of business and work to achieve their advertising goals. As the primary point of contact for all partnership related inquiries, both internally and externally, the Client Strategy Manager will remain up to date on all of the partners goals and metrics. In this role, you will be a cr

• Diligently monitor campaigns, proactively identify areas of opportunity or risk, and resolve potential issues

  ucial part of the growth and overall success of the Performance Marketing Team and Dotdash Meredith as a whole.

  Responsibilities

• Communicate directly with partners and provide first-class service in reaching their performance goals

• Liaise with Performance Marketing Product, SEO, and Editorial teams in ensuring consumer experiences deliver on  client goals

• Monitor performance and maintain positive relationships with our partners

• Run weekly meetings to review metrics and provide optimization & content recommendations

• Contribute to the monthly revenue forecast reporting, end-of-month billing, and 3rd party reconciliation

• Partner with sales team on helping communicate the value of performance marketing campaigns to existing and prospective partners

• Work within and utilize media planning tools & ad serving platforms (Google Ad Manager, MediaAlpha) to drive key insights and strategies

Requirements

• 3-4 years digital media and/or account management experience

• Experience in Performance Marketing and/or Affiliate Marketing strongly preferred

• Experience working with clients in the Financial Services vertical strongly preferred

• Experience within affiliate platforms (i.e. Impact Radius, Commission Junction, Rakuten) is a major asset

• Prior experience with Looker and Google Analytics a plus

• Excellent written and verbal communication, organizational and interpersonal skills

• Able to manage multiple projects and campaigns with conflicting priorities in a deadline-driven environment

• Must be a self-starter; able to work with minimal supervision to initiate and complete tasks

• Ability to develop cooperative working relationships with a variety of internal stakeholders

• Familiarity with data visualization and database tools such as Looker, Google Analytics, Semrush

• Familiarity with ad serving platforms (Google Ad Manager, MediaAlpha)

• Must be enthusiastic, friendly and work well under pressure

In-Office Expectations - Hybrid 3x a week (NYC)

• This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information abo