Sr. Director, Pan European Accounts - UK (Remote)

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Lead and grow our sales operations across multiple pan European Accounts, through European markets.

 

This role is responsible for developing and executing strategic sales plans, driving revenue growth, and building strong relationships with pan European key Accounts, specifically JD, and other partners across the region. This role will also lead our Digital Sales team to drive growth across key channels.

 

When it applies (e.g. JD), this role takes a global responsibility that can go from coordination (e.g. core range, Brand SinS, activation calendar…) to leading (e.g. selling in part or all the business…) the Customer(s) for its Global business.

 

Working in partnership with other PODs leaders, across channels (wholesales) and internal functions to enable sustainable growth matching our LRP ambition.

Your Impact

Drive Revenue and Profitability

• Own and manage annual revenue targets of >150M$ and account profitability across key European markets, ensuring quarterly growth in alignment with Under Armour EMEA’s commercial strategy. Depending on the Account, the responsibilities (scope vary per Account) can extend to Global scope.

 

Strategic Account Development & Market Share Growth & Risk Management

• Develop and execute strategic business plans for elevated pan-european Key Accounts within the region, with measurable milestones every quarter and full alignment to brand and commercial priorities.
• Depending on the Account, the strategic responsibilities (scope vary per Account) can extend to Global scope. Monitor market trends to increase Under Armour’s market share across pan-European Account and proactively identify risks and opportunities, delivering actionable insights and mitigation plans on a quarterly basis. Global scope can apply.

 

Cross-Functional Leadership

• Coordinate and lead cross-functional collaboration with marketing, product, operations, and finance teams to deliver integrated customer solutions, ensuring monthly alignment meetings and shared KPIs are in place.
• The director will keep market teams fully informed of strategies and decisions impacting local markets.
• Depending on the Account, the cross-functional leadership will extend to Global functions (scope vary per Account).

 

• Sales Strategy Implementation

• Implement EMEA sales strategies—including trade terms, customer segmentation, and range planning—across all assigned geographies, with bi-annual reviews to assess effectiveness and adapt to market dynamics.
• Depending on the Account, the implementation responsibilities (scope vary per Account) can extend to Global scope.

 

Team Leadership and Development

• Lead, coach, and develop the pan-european wholesale team in line with the centrally defined blueprint, conducting quarterly performance reviews and implementing individual development plans.

 

Key cities strategy support

• Work close together with Key cities’ leaders to increase Under Armour footprint and market share in key cities

Qualifications

• Bachelor’s degree or master’s in relevant experience field
• 15 years of relevant experience leading Sales teams.
• 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
• Fluent in English, ideally conversational in another European language.
• Superior presentation skills.
• Be an expert across EMEA – with a focus on PanEu countries – Building on established r