Senior Director, Growth Lifecycle Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About Slack

Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit slack.com.

The Role

Slack is seeking a dynamic and experienced Senior Director of Lifecycle Marketing to lead our efforts in driving growth and engagement within our self-serve business segment. This role is pivotal in shaping the customer journey, optimizing product-led growth (PLG) strategies, and maximizing customer lifetime value. You will lead a team focused on creating and executing impactful lifecycle marketing programs that leverage Slack's product experience to nurture users, drive adoption, and convert them into loyal, paying customers.

What You'll Do

• Develop and Execute Lifecycle Strategies: Define and implement comprehensive lifecycle marketing strategies that align with Slack's self-serve business objectives and leverage our product-led growth approach.

• Optimize Product-Led Growth: Collaborate closely with product, growth, and engineering teams to identify opportunities to enhance the user experience and drive key conversion points within the product.

• Drive Customer Engagement and Retention: Design and execute multi-channel campaigns (email, push notification, in-product messaging, etc.) to onboard new users, increase product adoption, and minimize churn.

• Lead and Mentor: Build, lead, and mentor a high-performing team of lifecycle marketing professionals, fostering a culture of experimentation, data-driven decision-making, and continuous improvement.

• Deliver Results: Establish key input and output metrics, set aggressive targets, and drive campaigns and experiences that deliver direct business impact.

• Cross-Functional Collaboration: Partner with cross-functional teams, including Product, Sales, Marketing, and Analytics, to ensure alignment and maximize the impact of lifecycle marketing efforts.

• Experimentation and Innovation: Drive a culture of experimentation, testing new approaches, and leveraging innovative marketing technologies to enhance the customer journey.

• Customer Segmentation and Personalization: Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle.

• Voice of the Customer: Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences.

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What You Bring

• Experience: 10+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of success in a SaaS environment.

• PLG Expertise: Deep understanding of product-led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention.

• Leadership Skills: Strong leadership and team management skills, with experience in building and developing high-performing teams.

• Analytical Skills: Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.

• Marketing Technology Proficiency: