Senior Manager, Strategic Partnerships Marketing

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You’re a creative self-starter who thrives in a fast-paced, collaborative environment. You love coming up with marketing and event ideas that align with goop and client KPIs, crafting compelling pitch decks, and managing projects in post-sale from start to finish. Your strong collaboration skills and ability to work across teams make you a great fit. If you bring creativity, energy, adaptability, and a detail-oriented mindset, you’ll fit right in.

About The Role

As a Senior Manager, Strategic Partnerships Marketing, you will play a key role in developing and executing innovative marketing initiatives that drive revenue from brand partners across myriad categories. Sitting within the Strategic Partnerships division, this role bridges creative storytelling and business strategy, ensuring successful partnerships from ideation to execution. The role collaborates closely with sales, marketing, and cross-functional stakeholders to create high-impact programs that align with goop and brand partner objectives.

Responsibilities include:

• Develop and lead proposal ideation, create compelling pitch decks for major accounts within the goop Strategic Partnerships division
• Oversee the execution of sold programs and partnerships, serving as the primary point of contact for all post-sale communications with internal teams and external partners
• Collaborate with marketing, sales, and cross-functional teams (e.g. editorial, creative, production, social, PR and brand marketing, retail, etc.) to brainstorm and develop strategic initiatives that drive revenue and enhance client engagement across all goop platforms
• Conceptualize and launch new goop tentpole products, develop persuasive sales materials, and drive successful partner sell-through
• Engage with senior leadership, contributing insight, ideas and strategy
• Conduct in-depth market research to uncover trends, opportunities, and insights that support marketing and sales strategies
• Analyze and compile post-campaign wrap reports and case studies, delivering key learnings and performance insights
• Develop and manage program budgets for sold programs to be executed

Qualifications & Experience

• 8-10 years of experience in marketing, strategic partnerships, or a related field
• Extensive experience developing and executing integrated marketing campaigns across media channels (digital, podcast, social, experiential, etc.)
• Highly organized and detail-oriented with a proven ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
• Exceptional written and verbal communication skills, with confidence in presenting to both internal and external stakeholders
• Strong collaboration skills, with the ability to work cross-functionally and build relationships with key stakeholders and partners
• Proficiency in Microsoft Office and Excel, with expertise in PowerPoint, Keynote, and Canva
• Occasional availability outside of standard business hours, including evenings and weekends, to support events

FAQ 

• Compensation: $110,000 - $120,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the New York, NY-based Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave. 
• Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace.
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and deve