Community Liaison

Community Liaison

Introduction to the Company

Home & Health Care Management is the oldest home health care agency in Northern California. Our agency specializes in delivering comprehensive in-home care and case management for older adults, children, and those living with disabilities across multiple California counties. We use a matrix of Medi-Cal, Medicare and targeted health programs to find solutions that work for our clients.

 

Overview of the Role

The Community Liaison is a trusted link between our team and our local providers to facilitate service referrals that provide solutions and care for their patients. Representing Home & Health Care Management, the Community Liaison will cultivate provider relationships, coordinate outreach events, oversee patient testimonials and ensure referral pipelines are actively nurtured and monitored. This role may assist with staff recruitment as requested by the HR department. This Liaison role is critical to sustaining both direct patient demand and long-term provider relationships.

 

Who You Are

You can work in the community, having face-to-face interactions with the public, to build strong relationships with providers in our area. You have excellent written and verbal communication skills and knowledge of the geographic community we serve, (willing to drive to Shasta, Tehama, Glenn, Butte, Yuba, Sutter, Colusa and occasionally Sacramento counties). You have experience creating effective ongoing connections with providers. You are organized, pay attention to details, are computer literate and able to critically think.

 

Job Duties and Responsibilities:

• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Build and maintain relationships with local providers (i.e. Orthopedic offices, Cardiologists, wound care offices, all hospital based affiliated practices, etc.)
• Liaise with external vendors to execute promotional events and campaigns and collaborate brand awareness and marketing efforts.
• Monitor community and patient feedback through Google and other public forums
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Essential Requirements:

• Valid California Driver’s License
• Must be able to pass DOJ/FBI fingerprint background check and pre-employment

         physical

• Eligible to be insured under our liability policy with a clean DMV report
• Your own vehicle and proof of current auto insurance

Required Skills and Qualifications:

• Proven experience as a Community Liaison, Marketing Specialist or similar role and or education in communication or community health, marketing
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Excellent computer skills, including MS Office, Word, Excel etc.
• Knowledge of Google Reviews, LinkedIn, and hiring platforms such as Indeed
• Comfort with public speaking, event coordination, and digital tools (CRM, social media)
• Organized, proactive, and able to manage multiple initiatives simultaneously.
• Strong organizational and problem-solving skills
• Strong interpersonal and relationship-building skills.
• Excellent written and verbal skills, computer literate
• Commercial awareness partnered with a creative mind 
• Impeccable telephone communication and follow up skills
• Energetic, independent and self-motivated

Preferred Skills and Knowledge:

• BA degree, with a minimum of one year of Sales/Marketing experience in healthcare
• Background in healthcare, marketing, or community relations
• Bilingual  

Schedule:

This is a full-time position, 40 hours per week, from Monday through Friday from 8am to 5pm with an hour for lunch. Occasional special events that may be held on an evening or weekend.

 

Location and Service Region:

This is not a remote role and requires you to work in our Chico offi