Experiential Marketing Manager

Job Description

The Experiential Marketing Manager is a key role within the growing experiential marketing team, reporting directly to the Head of Experiential Marketing, Europe. We are seeking a candidate with 8 or more years of experience leading the creative ideation and strategy for world-class events. This individual will constantly seek out new opportunities, technologies, mediums, and locations to elevate our premium brand, fostering meaningful engagement and exceptional experiences for our customers.

The ideal candidate will have extensive experience in planning, managing, and executing complex, large-scale, high-profile events. Creativity, flexibility, resilience, leadership, and initiative are essential, as is a customer-obsessed mindset. The candidate must continuously innovate and find ways to delight and exceed customer expectations, while building brand awareness, consideration, and relevance.

Travel within Europe will be required.

Hybrid Model: 3 Days work from the Zurich HQ will be required with 2 days home office permitted per week.

Who We Are

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.

Who We Look For

We look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what’s next.

About the GM Europe Go-to-Market Team

Members of the GME Experiential Marketing Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all.  Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands.  We put employee and customer safety first – always!  We act as one team, driven to make everything and everyone around us better.  We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love.  We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.

About Position

The Experiential Marketing Manager is a key role within the growing experiential marketing team, reporting directly to the Head of Experiential Marketing, Europe. We are seeking a candidate with 8 or more years of experience leading the creative ideation and strategy for world-class events. This individual will constantly seek out new opportunities, technologies, mediums, and locations to elevate our premium brand, fostering meaningful engagement and exceptional experiences for our customers.

The ideal candidate will have extensive experience in planning, managing, and executing complex, large-scale, high-profile events. Creativity, flexibility, resilience, leadership, and initiative are essential, as is a customer-obsessed mindset. The candidate must continuously innovate and find ways to delight and exceed customer expectations, while building brand awareness, consideration, and relevance.

Travel within Europe will be required.

Activities and responsibilities

• Support the Head of Experiential Marketing in developing and executing experiential strategies across European markets.
• Design high-impact, bespoke premium experiences for customers.
• Lead the planning and execution of Tier 1 events in France, Germany, Switzerland, Sweden, and other priority regions, in collaboration with regional experiential marketing managers.
• Identify and propose new event opportunities and venues that align with the brand’s objectives and deliver premium, engaging experiences.
• Track and report key event metrics, such as customer engagement, lead generation, and brand awareness, ensuring OKRs are met or exceeded.
• Identify unique locations, event opportunities, and activations for a year-round events roadshow across multiple countries.
• Provide post-event analysis and recommendations for continuous improvement, integrating learni